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NewMom0208
Joined: 15 May 2008
Posts: 51
Location: Miramar, FL
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 Posted: Thu Sep 11, 2008 11:27 am Post subject: Why aren't infoproducts more popular than AM? |
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Simple (I hope) question:
If infoproducts are much more profitable, why is selling someone else's stuff more popular? |
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Hendry Lee
Joined: 28 Jun 2008
Posts: 6
Location: Pematangsiantar, Indonesia
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| Posted: Thu Sep 11, 2008 3:01 pm Post subject: |
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Because it requires more work to create, including providing customer service and so on.
That's my raw guess, but a good one I think. |
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Jim Hutchinson
Moderator
Joined: 17 Jan 2006
Posts: 573
Location: Iowa, USA
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| Posted: Thu Sep 11, 2008 4:06 pm Post subject: Re: Why aren't infoproducts more popular than AM? |
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To sell info products, you need:
* Your own ideas (unless you get them someplace else)
* Creative writing skills for the product (unless you outsource it)
* Creative writing skills for the sales letter (unless you outsource it)
* Your own website for the sales letter and product delivery
* A merchant account to accept payments
* Customer service skills
* Marketing skills to get the word out
* An affiliate program manager
* Ability to learn and manage an autoresponder
* Ability to handle the stress of a growing business
* Ability to handle complaints and refunds without getting depressed
* Add-on products for back-end sales (could be from affiliate marketing)
* A bank account to deposit the checks
To sell products for someone else (affiliate marketing), you need:
* Marketing skills to get the word out
* A bank account to deposit the checks
** A website, autoresponder, customer service skills and add-on products for back-end sales are optional (but preferred).
Have I missed anything? |
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NewMom0208
Joined: 15 May 2008
Posts: 51
Location: Miramar, FL
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| Posted: Thu Sep 11, 2008 4:21 pm Post subject: |
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wow Jim, excellent information, this is what I was asking on the other post.
Stubborn as I am let me go over your list:
I have
* Your own ideas (unless you get them someplace else)
* Creative writing skills for the product (unless you outsource it)
* Customer service skills - Over 10 years experience
* Ability to handle complaints and refunds without getting depressed
* A bank account to deposit the checks
Easy to resolve (I think)
* An affiliate program manager - Clickbank?
* Your own website for the sales letter and product delivery - DLGuard?
Don't have/ don't know how to get
* Creative writing skills for the sales letter (unless you outsource it)
* A merchant account to accept payments
I'd better develop:
* Marketing skills to get the word out
* Ability to learn and manage an autoresponder
* Ability to handle the stress of a growing business
* Add-on products for back-end sales (could be from affiliate marketing)
Decisions, decisions |
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Jim Hutchinson
Moderator
Joined: 17 Jan 2006
Posts: 573
Location: Iowa, USA
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| Posted: Thu Sep 11, 2008 5:48 pm Post subject: Re: Why aren't infoproducts more popular than AM? |
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| NewMom0208 wrote: | Stubborn as I am let me go over your list:
I have
* Your own ideas (unless you get them someplace else)
* Creative writing skills for the product (unless you outsource it)
* Customer service skills - Over 10 years experience
* Ability to handle complaints and refunds without getting depressed
* A bank account to deposit the checks |
| NewMom0208 wrote: |
Easy to resolve (I think)
* An affiliate program manager - Clickbank?
* Your own website for the sales letter and product delivery - DLGuard? |
There are multiple services to handle affiliate programs. Two of the most popular are PayDotCom.com that is a front-end for PayPal. Affiliate payments are done manually by you.
Then there is ClickBank where the affiliate payments are immediate when a purchase is made and seamless - the system does all the work.
| NewMom0208 wrote: |
Don't have/ don't know how to get
* Creative writing skills for the sales letter (unless you outsource it)
* A merchant account to accept payments
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Many people have creative writing skills and will do it for you for a variable fee. Check sites such as elance.com where you enter your project requirements and writers will bid on it.
For a merchant account, use PayPal or ClickBank.
| NewMom0208 wrote: |
I'd better develop:
* Marketing skills to get the word out
* Ability to learn and manage an autoresponder
* Ability to handle the stress of a growing business
* Add-on products for back-end sales (could be from affiliate marketing)
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There are many ways to market products, both online and offline. Many of those ideas and methods are on Affiliate Referral Sources. (Yes I know it needs to be better organized.)
Autoresponders: Use Aweber, GetResponse, (both require monthly fees), or have one installed on your site for one payment. Those and other options are discussed on Affiliate Referral Sources.
Stress: Handle what you can and outsource the rest. (I am starting to follow my own advice here)
Add-on products: Things that are related to, or support your book. It can be a comprehensive report on a related topic, supplements (for health books), offering help with the ideas in the book, or services to support them, etc.
| NewMom0208 wrote: | | Decisions, decisions |
Starting or expanding a business requires a lot of decisions. The good thing is that you can always learn from the decisions you make and adjust them as needed. |
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NewMom0208
Joined: 15 May 2008
Posts: 51
Location: Miramar, FL
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| Posted: Thu Sep 11, 2008 7:39 pm Post subject: |
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Thank you so much, this is great direction!!!
I continue working on my affiliate marketing plan, but I will revisit this as soon as I finish writing the ebook. |
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