online dating

kthomas · Joined: 05 Dec 2005 Posts: 8

I work at a newspaper. Years ago I setup us up with an online dating affiliate program. We run a three line class ad all the time and memebrship has grown wonderfully, as well as the profits! I show 'em how much we make in a year and they don't laugh anymore when I mention online dating. Our circulation is only 20k. More details on what we do:
http://www.rhinotechnologies.com/newspaper/

/kelly

ps and I'm a sponsor to Roz! You Go Girl!

Rosalind Gardner · Posted: Wed Dec 07, 2005 2:55 pm Post subject:

Hi Kelly,

What a SMART way to get those 2nd tier affiliates working under you! Cool!

And yes, you're SO right. It's such a cheap and easy investment for a newspaper to make, that it's a wonder not everyone is doing it.

Have you ever considered using a press release to get more publications on board?

Just a thought.

Cheers,
Ros

kthomas · Joined: 05 Dec 2005 Posts: 8

I've not done a Press Release. Good Idea! I did a direct mail - tri-fold self mailer, spent about $600.00 and had zero response (bad list? I was targeting ad managers.) I posted once or twice to a couple eMail lists and had one inquiry but I never could "seal the deal" with them.

/kelly

Lynn Terry · Joined: 01 Dec 2005 Posts: 53 Location: TN, USA

Hi Ros & Kelly,

I have taken a recent interest in press releases - and currently have a couple of things I would like to write up & submit (both online & off). Any suggestions, or resources you would recommend?

I believe I may give Jeff's new "Press Equalizer" a spin and see what kind of results I get with that. I'm anxious to see how well it works. I didnt know if you'd had a chance to tinker with it yet, yourself?

Rosalind Gardner · Posted: Mon Dec 19, 2005 7:01 am Post subject:

Hi All,

Yes, I'm planning to do a review of Jeff Alderson's "Press Equalizer" coming up right shortly. Was actually doing a little research for it today.

I have a friend in Ontario who runs a VERY successful Internet business, and the majority of her marketing is done through press releases... so I know exactly how effective they can be.

Anyway, I'll save that story for my review.

But in the meantime, if anyone is curious about Jeff's new software, it's listed in the Software section, under "Press Equalizer - Press Release Automator".

Hope that helps.

Cheers,
Ros

jpatriar · Joined: 29 Jan 2006 Posts: 32 Location: Watertown, MA

Hi All,

I use press releases all the time to promote my sites.
Not are they only good for a spike in traffic and sales but they show up in the search engines pretty quickly. I've seen a press release appear in the results in as little as 3 or 4 days whereas it can take several weeks for site to get listed.

Also keep in mind when a SE displays the results from a search, they only display the first 20-30 words so get your most popular keyword(s) in the headline. The press release below is already showing up in Google for it's keyword.

Laundry Bag Store Online Press Release

Cheers,
James

Rosalind Gardner · Posted: Wed Feb 01, 2006 6:15 pm Post subject:

Hi James,

I just read your release and after following a couple of links around Pr.com, there isn't a single clickable link back to your site.

Are you not allowed to input HTML into releases that you post with them?

Cheers,
Ros

jpatriar · Joined: 29 Jan 2006 Posts: 32 Location: Watertown, MA

Hi Ros,

Not on the free SILVER plan, but you can upgrade for $199.00 to the GOLD plan and get 5 clickable links, 1 to the site, 2 in press releases and 2 in the company profile.

I'd rather use the $$$ towards Google Adwords. Perhaps I'm wrong, but I figure those really interested will cut and paste the url.

Cheers,
James

jpatriar · Joined: 29 Jan 2006 Posts: 32 Location: Watertown, MA