First time "impulse" buyers vs. Return visitor buy

larissa · Joined: 31 Jan 2006 Posts: 21

Before my question, a quick snapshot of the relevant data:

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Time Period: January 26 - January 30
PPC Derived Visitors: 793
ClickBank Sales: 6 ($earned/sale: 10.52 - as publisher, not aff)
Mailing List Opt-In Leads: 104
AdSense Earnings: around $8.50 (can't give exact $)

PPC Cost: $51.79
Total Revenue: $71.62

Profit: $19.83

Return on Investment: 38%

~~~

My sales funnel is pretty straightforward: PPC traffic is directed to a "name squeeze" page that includes an option to continue on to the main page. As the data suggests, this is resulting in a 13% signup rate.

My sales conversion rate is hovering around 1% which is, in my opinion, not optimal. However, I am curious to see what happens as the people who signed up for the mailing list are exposed to 30 autoresponder messages spread out over the next 8 months. The frequency rate is every 4 days during the first 45 days, and eventually the frequency tapers off to a new message ever 15 days.

Question 1: Anyone here get 10% (or better) buy-rates from those who signed up for your mailing list? I don't mean from broadcasts that talk about something else, but from autoresponder messages that directly relate to the product or service you're attempting to sell on the website where the person originally signed up for the mailing list?

Question 2: Has anyone here generated first time visitor sales conversion rates derived soley from PPC traffic of greater than 1%? In other words, people who apparently find their way to your site from the search enginges, and make an impulse purchase based on the strength of your sales copy?

Thanks for any thoughts,
Larissa

Rosalind Gardner · Posted: Wed Feb 01, 2006 10:57 pm Post subject:

Hi Larissa,

Thirty-eight percent ROI! WOW! Now all you need is a boatload of traffic!

To answer your questions... yes and yes.

With regard to the second question, I definitely get a 1% first-time visitor conversion rate from my PPC traffic, but the real money is in the list... especially at Valentine's.

Gosh, I'd better start writing... Smile

Cheers,
Ros