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rankbooster
Joined: 01 Aug 2006
Posts: 2
Location: USA
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 Posted: Tue Aug 01, 2006 5:51 pm Post subject: Affiliate agreement - generic template? |
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My client asked me to purchase and review The Super Affiliate Handbook, which I did (and loved it!).
One question we have is whether you, Rosalind, or anyone here in the forum has a generic affiliate agreement template we can tweak and have our attorney review.
Or, is there a whole better way to create one?
Jesse Fisher
http://www.rank-booster.com |
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larissa
Joined: 31 Jan 2006
Posts: 21
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| Posted: Tue Aug 01, 2006 6:32 pm Post subject: Re: Affiliate agreement - generic template? |
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| rankbooster wrote: | | One question we have is whether you, Rosalind, or anyone here in the forum has a generic affiliate agreement template we can tweak and have our attorney review. |
Since you read Ros's book, you already know that smart affiliates will only do business with vendors who work through reputable 3rd party affiliate management networks such as ClickBank, Commision Junction, LinkShare, etc. So if you're planning to start your own proprietary affiliate program, forget about it. How can anyone be sure that you'll pay up? How will people know you're not another online crook?
So then....
Which affiliate network to choose? Since you bought Ros's book, maybe you liked how ClickBank worked? Maybe you'd want to use them too? Maybe not. But if you do use ClickBank, their affiliate agreement will govern the nature of the affiliate/vendor relationship. There's no reason for you to craft an affiliate agreement of your own given your inability to enforce it within the ClickBank system. |
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rankbooster
Joined: 01 Aug 2006
Posts: 2
Location: USA
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| Posted: Tue Aug 01, 2006 6:46 pm Post subject: Re: Affiliate agreement - generic template? |
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So.... shouldn't the affiliate agreement include all the wonderful values that Ros mentioned, like: 90-day cookies, no exclusivity clause, residual commissions, etc.
OR,
do CJ, LinkShare, etc. create custom agreements to reflect which options we choose?
Jesse Fisher
http://www.rank-booster.com |
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larissa
Joined: 31 Jan 2006
Posts: 21
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| Posted: Tue Aug 01, 2006 7:49 pm Post subject: Re: Affiliate agreement - generic template? |
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| rankbooster wrote: | | do CJ, LinkShare, etc. create custom agreements to reflect which options we choose? |
Why don't you contact CJ and/or LinkShare and find out? Duh!  |
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Rosalind Gardner
Site Admin
Joined: 02 Nov 2005
Posts: 774
Location: Beautiful BC, Canada
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| Posted: Wed Aug 02, 2006 2:37 pm Post subject: Re: Affiliate agreement - generic template? |
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Hi all,
Hmmm... Although I do caution affiliates about doing business with companies that have 'stand-alone' programs, I've never said...
| larissa wrote: | Since you read Ros's book, you already know that smart affiliates will only do business with vendors who work through reputable 3rd party affiliate management networks such as ClickBank, Commision Junction, LinkShare, etc. So if you're planning to start your own proprietary affiliate program, forget about it. How can anyone be sure that you'll pay up? How will people know you're not another online crook?
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I work with many companies and individuals that have their own proprietary programs, or that use proprietary software to manage their programs. Each pays their affiliates directly.
You just need to do more research before you promote their products.
Investigate whether others are promoting their products. Do they have many affiliates or just a few? If many, I think it's safe to assume that they pay. Otherwise considering contacting one of their affiliates and ask them about the company.
Re creating an affiliate agreement - Why not research a number of different agreements and create one that is a compilation of all the aspects you find that you (your client) can work with?
Hope that helps.
Cheers,
Ros |
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larissa
Joined: 31 Jan 2006
Posts: 21
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| Posted: Wed Aug 02, 2006 4:15 pm Post subject: Re: Affiliate agreement - generic template? |
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| Rosalind Gardner wrote: | | Hmmm... Although I do caution affiliates about doing business with companies that have 'stand-alone' programs, I've never said... |
Of course you didn't say it exactly the way I phrased it. You did, however, recount the experience of being scammed out of more than $700 on page 115 of my older copy of the SAH.
Chump change for some, but quite a bit of money for most.
You offered the following comment: "The concern here is about promoting an unknown merchant that may turn out to be a fly-by-night or dishonest operator." (emphasis as presented in my copy of the SAH)
You conclude the section Is the Company Reputable? by returning to the story of the crooked merchant who scammed you. You say: "It IS good to see that he's cleaned up his act and is now using a third-party billing company to process both customer and affiliate payments. At least no more affiliates will get ripped off."
My advice for anyone reading this who considers themselves "new" to affiliate marketing is to initially stick with vendors/merchants that use a third-party network such as ClickBank, CJ, LinkShare, or the like.
You'll save yourself from potentially being suckered. But whatever. They say a sucker is born every day. Or is it every minute? In the affiliate marketing world, it might be every second.  |
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Susan Arts
Joined: 29 May 2006
Posts: 12
Location: Montreal, Quebec, Canada
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| Posted: Thu Aug 10, 2006 2:36 pm Post subject: |
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Hi Jesse,
I am more than happy to share our standard template that we send through to our merchants when they join www.shareresults.com. PM me for my contact info!
As for people that are fairly new to the affiliate marketing arena, while partnering with 3rd party providers can be helpful (centralized tracking, payment and code) you should be equally diligent in understanding their terms of service as you would if you were approaching a stand-alone merchant.
My recommendation - in matters of business, ask as many questions as you can as part of a due diligence process. If you are unsure, post a question or two about a specific network or merchant in various industry forums (such as this one) to get feedback from individuals within the industry.
It would be similar as to what you would do when making decisions in your personal life when purchasing a home, car, appliance or finding the right school or social group to participate in.
Food for thought Jesse! |
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