Keyword Selection

[pops]

Hi All,
I'm a little confused about something.
If I go to Google and type in "dead cats for food" I will get a return of sites that actually have the exact phrase "dead cats for food" as a keyword, right?

But if I type 'dead cats for food' without the quotes would I not get results for every site that targeted the words "dead" "cats" and "food" as a keyword?

I am in sort of a quandry about this in selecting keywords and keyword phrases.

Help?!!
Thanks in advance.

[BradleyD.Haslam]

"dead cats for food"?!
YIKES!

Anyway, your right on target.

This can be good however,
because your main keyword phrase is actually a set of phrases.

If your main pick of keywords was "dead cats",
but your research indicates "cats for food" has potential,
then the ideal keyword phrase WOULD be "dead cats for food".
You would then be indexed for BOTH "dead cats" and "cats for food",
and ALSO for the complete "dead cats for food"!.
(as well as "for", "food", "cats", and "dead"
...but ranking for them is another issue,
as search results for "for" are about 19,670,000,000 )

If your first choice keyword can be combined with ANY other,
it's usually a good idea.
But base this on your research for your MAIN keyword phrase.
Don't just try to incorporate more words and phrases,
and sacrifice your best keyword phrase.

Oh, btw. The quotes I used are for emphasis, not to indicate exact match.

Hope that helps.
Brad.

[Sir_Griffin]

Ros gave this link in her SAH (which I am currently devouring):

http://inventory.overture.com/d/searchinventory/suggestion/

You can use Yahoo! Search Marketing to find out the number of searches on particular keywords and even get hints on targeting specific keywords to draw traffic to your site.

How kewl is that!?