Bulk Email Services - Friend of Foe?

sammoro · Joined: 14 Mar 2006 Posts: 2

One of the marketing options I am considering for my new site is using an opt-in email marketer to send my ad copy out using their subscription list.

(Link removed by moderator).

The obvious advantage is that I (allegedly) get quick exposure and visitors in more volume than I could waiting an indeterminate time to build my own list.

Does anyone have any thoughts/experience on this type of approach pro or con?

Thanks!

Rosalind Gardner · Posted: Fri Apr 14, 2006 1:56 pm Post subject:

Hello Sammoro,

In a word, that's 'spam'.

Sending offers to your own list is the only way to guarantee that folks don't get spammed.

Using those list brokers is a good way to get yourself banned from many affiliate programs too.

If an affiliate manager sees a complaint about spam that includes your affiliate link or website address in the complaint - you will be removed from the program.

Is it worth the risk?

Cheers,
Ros

tcwatts · Joined: 28 Feb 2006 Posts: 15

Yes, I agree with Ros. These are usually spammers and would result in little or no conversion. Plus, you could instead suffer a backlash of irate recipients!