Adwords Content Network Position

[Manny Knight]

In Adwords, what happens if I make a bid that places me at postion 20-25 according to google's keyword tool. I understand what that means on the search network, but not the content network.

I'm thinking of starting a test that would seperate the results of the search network from the content network.

It would help if I understood how placement on the content network is determined.

I do not currently have an Adwords account.

Thanks.

- Manny

[Lowell Rieger]

Manny,

In your Adwords account, the same bid that gets you low ranking for Search may get you a high rank for Content as many advertisers buy Search only, or lowball Content bids.

Lowell