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    Written by Rosalind Gardner  

    Print Print  Email Email  13 Comments

    Train Your Affiliate Managers Better

    So, the other day I receive the following comment on my blog from an affiliate manager asking me to participate in a launch.

    Note: Identifying comments, names, etc. have been removed.

    Hi Netprofitstoday.com owner,

    My name is ____ and I am ____’s
    affiliate manager for his _____ Formula.
    (www.____.com)

    ___ told me to contact you personally to see
    if we can develop a joint venture business
    relationship together…

    I understand you have a high-traffic site in
    the biz opp niche.

    We have a product that converts VERY WELL
    for biz opp traffic.

    In fact, we have one affiliate that logged
    over 100 sales in 3 days…

    We were also able to drive 100+ sales
    to ONE of our jv partners with 2 emails.

    Let me know if you’d like to work with us.

    I have a few ideas on how we can help each
    other increase the value for our visitors,
    your customers and both our bottom lines.

    Regards,

    ____
    Affiliate Manager for ____
    phone number removed

    HELLO?

    Contact me ‘personally’?

    Then why did this affiliate manager (I use the term loosely) write to “Netprofitstoday.com owner“???? My name is Rosalind, which is really easy to figure out if you spend all of 1 second reading this blog.

    No real affiliate manager would post a jv request as a comment on my blog under a totally irrelevant post, when my contact (Support Desk) information is posted on every page of this site.

    We have a product that converts VERY WELL for biz opp traffic.

    Really… good for you. For WHAT product? Where can I look at it? How do I sign up as an affiliate IF I like it?

    In fact, we have one affiliate that logged over 100 sales in 3 days…

    Good for him or her!!! For all I know, you’re selling it for 99 cents and they earned 10% commission for a grand total of $10.00.

    Yee-freakin-HA!

    Sheesh.

    C’mon guys, spend a little time working with those affiliate managers and train them how to approach real JV prospects properly… you’re losing money.

    Rosalind GardnerWant more info?

    Rosalind Gardner is a Super Affiliate blogger, author, speaker, and Internet marketing consultant.

    If you enjoyed this article and want to be notified the next time Rosalind writes something, subscribe to her RSS feed or the No-Hype, No-BS, No Spam NPT newsletter. You can also follow her on Twitter and Facebook. Thanks for visiting!


    Related Posts

    1. He’s One SMART Affiliate Manager!
    2. Resolving Merchant-Side Affiliate Commission Tracking Problems
    3. Affiliate Manager? Like to Write?
    4. How NOT to Ask an Affiliate to Participate in Your Program
    5. How to Build a Better Affiliate Program

    Posted / Revised on February 2, 2010 under Merchants & Managers
    Tags: Affiliate Managers, Affiliate Marketing

    Comments

    13 Responses to “Train Your Affiliate Managers Better”
    1. Shannon says:
      Tuesday, February 2, 2010 at 19:25 pm

      I completely agree Rosalind. I spent many hours working on preparing one JV proposal to tailor the jv, the deal, and the product (if applicable) to that one potential jv partner.

      I wouldn’t give a proposal like you received a second thought. It’s no better than the spam comments received “I like this topic, good post to read.” :-)

      Shannon

    2. MK (Casey) van Bronkhorst says:
      Tuesday, February 2, 2010 at 19:36 pm

      Amen, amen, AMEN! It’s as lame as stacks of link exchange emails I get each day that, despite the bright red letters that state that we no longer participate in reciprocal link exchange services, often start with:
      Dear Sir/Madam/Webmaster: (apparently we webmasters have our own gender…)
      I have just visited and thoroughly reviewed all your site and resource area, and found that your site is a great resource for my site’s visitors (or words to that effect).

      What’s really cool is when I get nine more identical emails in the same hour, each coming from a different phony name, within nothing changed but the site name. Yes, it’s so personal I could just weep.

      Want to work with me? Talk with ME – human to human, webmaster-gender notwithstanding.

      • Nikki Ritter says:
        Wednesday, February 10, 2010 at 17:07 pm

        I was just promoted to Affiliate/Social Media Manager (YAY ME!!) and have to say that even with my somewhat untrained eye the problems with that letter were shockingly obvious! Thanks for the giggles Ros.

        Can’t wait for affiliatebloggerpro.com !! :-)

        With smiles,
        ~Nikki

        • Rosalind Gardner says:
          Thursday, February 11, 2010 at 17:55 pm

          Congratulations on your new position, Nikki! Although I’d hardly categorize someone with your advanced experience in affiliate marketing as having an ‘untrained eye’. :-)

          Cheers,
          Ros

    3. DavidDOchoa says:
      Tuesday, February 2, 2010 at 20:28 pm

      You tell ‘em Rosalind!

    4. Kazooli says:
      Wednesday, February 10, 2010 at 20:00 pm

      Get in Ros!
      Slap ‘em with a wet flannel!
      These are internet marketing flies.
      Yes…they s’@5t everywhere the go!

    5. Doug Champigny says:
      Thursday, February 11, 2010 at 3:09 am

      Rather than lose the time to train an affiliate manager, would it not make more sense to hire someone already knowledgeable? Most I’ve met are handling more than one marketer’s affiliate program, so they are available out there.

      For my money, it’s on the potential managers’ shoulders to learn the biz and develop the contacts BEFORE they apply to represent anyone’s program.

      Unless, of course, you already have lots of free time to train someone? ;-)

    6. Rex Turner says:
      Saturday, February 13, 2010 at 16:23 pm

      Nice…a spam JV request. Ya gotta luv it. Ros, you do quality and they do…er….well…let’s keep it G rated.

      Nothin’ I like better than a good rant though. I should do them more often. :)

      Rex

    7. Mark says:
      Sunday, February 14, 2010 at 7:03 am

      Dear Ros
      Couldn’t stop laughing – the joke of the day – i loved it.
      They got MUCH to learn!!!! :O)

      Al the best
      Den-Mark :O)

    8. jacobandreas says:
      Thursday, February 18, 2010 at 20:58 pm

      I take your point, we must make sure that real affiliate manager or not. I like you inform us, so we can understand that you didn’t write like that, you always post with your name right?! Thanks Rosalind.

    9. Yvette says:
      Friday, February 26, 2010 at 13:46 pm

      Hi Rosalind,

      Through a Google research I was conducting online, I came across your information at netprofitstoday.com/blog. One of your titles (Train Your Affiliate Managers Better)caught my attention and lets just say curiosity got the best of me. So, here I am as one of your new readers. I’ve always been interested in affiliate programs and have tried several different one with no success.

      As a newbie in the Affiliate world, I look forward to learning from you. I want to thank you for taking the time to share your knowledge as an Affiliate. I love your blogs and I will continue to read them and share them as well.

      Thank you for a good laugh!

      • Nikki Ritter says:
        Monday, March 1, 2010 at 10:57 am

        Yvette,
        You’ve definitely come to the right place! :-) Best of luck to you (but if you listen to Ros and follow her advice you’ll not need luck. *wink*
        With smiles,
        Nikki

        • Yvette says:
          Thursday, March 4, 2010 at 23:35 pm

          Thank you Nikki! I sure will and likewise. You have a wonderful day! :)

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