UK Affiliate Census Results

Here are a few key findings from a press release about the first UK Affiliate Census published this week by E-consultancy. The affiliate census was taken by more than 1,500 affiliates at the end of 2006.

• 83% of respondents were male
• 73% do affiliate marketing in their spare time
• 49% earned less that £500 a year from affiliate marketing
• 10% of day-job affiliates earned more than £750,000 in the last year from affiliate marketing
• Only 26% of affiliates have done any marketing courses compared to 73% who have not
• Organic search is used by 74% of affiliates compared to 38% who use Paid Search
• Travel and Flights is the most popular sector for affiliates, followed by Entertainment and Music.

Rosalind’s Recommendation: Just those few results should be instructive to those 73% who still do affiliate marketing their spare time, and want to go full-time.

First of all, take a marketing course to learn more about the business.

Secondly, don’t leave site marketing to chance by using only organic search marketing techniques. Drive more traffic to your site faster with paid search. Set up accounts with Google Adwords, Yahoo! Search Marketing and Enhance Interactive. (The latter are currently offering $50 and $25 credits respectively.)

The Census Report can be accessed by registered E-consultancy users.

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