These Boots Were Made for Walkin’

Before flying back to Toronto from D.C. yesterday, I spent the afternoon in Georgetown.

It was beautiful. Birds were singing, the sun was shining and the cherry tree blossoms were bursting forth.

Tourists and locals alike were taking full advantage of this very fine spring day by strolling, running and cycling around the busy retail district and along the river promenade .

I myself walked and walked and walked.

I stopped once for lunch at the Miss Saigon restaurant and again later at an outdoor cafe along the river to enjoy a beverage. (Bet you can guess what kind of beverage) .

Later I walked some more in a serious attempt to shake off the dust accumulated during 3 days of hotel and conference room confinement.

I spent a good three hours walking in the Stuart Weitzmann 2.5-inch-heel vanDyke boots that I’d worn each day during the conference.

The remarkable thing of it is - my tender tootsies didn’t protest one peep.

Nary a rub nor a blister.

If I didn’t have a plane to catch, I could easily have walked for another 3 hours in those boots.

Not only can I walk for great lengths in these boots, I can also run — as I discovered when they were put to a full-tilt test from one end of the Chicago O’Hare airport terminal to another.

Neither distance walking nor running are possible in basic department store shoes… and certainly not in a beautiful pair of Blahnik’s. Well-heeled women refer to the latter as ‘Valet shoes’, ie. you can only stand them (literally) from the point where you drop off your car with the valet to your seat in the restaurant… which you hope is a small restaurant.

I’m not into being hobbled by an expensive pair of shoes, which explains why I own these and 5 more pairs of Stuart Weitzmann’s fabulous boots including the Empire, Waterproof, Bonsoir and Bootiful models. (I’ll wax poetic about Weitzmann’s wunnnnderful shoes some other time. )

Zappos.com carries vanDyke’s as well as the full range of Stuart Weitzmann shoes and handbags. To see a better picture of my favorite boots, type “Stuart Weitzmann vanDyke” into the search box below, or simply type in “Stuart Weitzmann” to see his full and fabulous line.

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OK. What the heck does walking around Georgetown in my much-loved Weiztmann’s have to do with you or Internet marketing?

Lots, actually.

If you were on a quest for a good pair of boots, wouldn’t you be more inclined to buy after reading a real account about a brand, make or model than if you simply read an ad that proclaimed ‘Great-Looking Comfortable Boots - Buy them Today!’?

Isn’t it also easier to write about products which you use and enjoy than those you don’t?

Doesn’t it therefore make sense that when you sell a product you know and love, that you’ll sell MORE of what you know and love?

It does and you should.

Best of all, think of what you can write off in the name of product research!!!

Hmmm… speaking of which those ‘EasyRider’s’ are looking pretty fine too…

Happy selling!

Cheers,
Ros

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