Yahoo! Adds Targeting Options
Yahoo! Search Marketing just announced (well, for me anyway — how come I always get the email notices 2 days later than everyone else?) that they’ve added some demographic, dayparting and ZIP code-level targeting options for their advertisers. Demographic... [Read more...]
No Free Lunch – Not Even at Google
Seems like everytime I hear the news, or read my email, another company directly related to our Internet marketing businesses is tightening the reigns due to the recession. Last week I mentioned that a number of banks have either temporarily suspended... [Read more...]
Site Traffic Down Like the Dow?
Has your site traffic tanked like the economy in recent weeks? Well, as you can see from the Google Analytics screenshot below, the traffic to one of my sites has dropped from 3569 visits on September 9th to an average of about 700 per day since September... [Read more...]
Pay Per Click Advertising Deals and Discounts
Need traffic? Pay-per-click search engines are the best way to satisfy that need. However, with several hundred pay-per-click search engines to choose from across the web, it can be confusing to know where to start advertising first. Too, some internet... [Read more...]
SpeedPPC: Version 3 Released
This is exciting news for PPC marketers! Version 3 of SpeedPPC was launched yesterday. Version 1 was developed by qualified AdWords Professional Jay Stockwell and Allan Gardyne for use in their own PPC marketing. Version 2 was launched publicly last... [Read more...]
A Busy Blogging Week
Yahoo! Changes Sponsored Search Minimum Bid Policy
Yahoo! Search Marketing announced that minimum bids for ‘a number of Sponsored Search keywords‘ would no longer be fixed at $0.10. Although they could end up lower than a dime – your minimum bids might also end up more expensive –... [Read more...]
adCenter Affiliate Program to Close February 29, 2008
Hmmm… while scanning my Eudora for information about Microsoft’s adCenter affiliate program, I found this notice – sent February 20th – in the trash bin. …Unfortunately, the adCenter offer will no longer be available after... [Read more...]
Yahoo! Search Marketing Now Allows Direct Linking
Here’s a real policy change for YSM (Yahoo! Search Marketing) according to the lastest CJ Wire newsletter from Commission Junction: After more than six months in the making and much customer feedback and testing, we are pleased to announce that... [Read more...]
$50 Coupon for New YSM Advertisers
Want MORE traffic? Well, some of my best traffic comes from Yahoo! Search Marketing (and has for years and years). So, do YOU have a Yahoo! Search Marketing account? No? Well, here’s your golden opportunity to get free clicks from Yahoo! …... [Read more...]

