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    New FTC Guidelines for Bloggers

    Yesterday, the Federal Trade Commission issued revised guidelines that advise bloggers who make money from endorsements to clearly disclose their relationships with advertisers. The main thrust of the 81-page document, “Guides Concerning the Use... [Read more...]

    Tags: advertising, bloggers, FTC, guidelines

    Why You Shouldn’t Outsource Your Ad Placements

    Here’s an email that I received today (pertaining to http://superaffiliatehandbook.com) that is proof positive that you shouldn’t outsource placements of your ads on other websites to an advertising agency that promises a “significant... [Read more...]

    Tags: advertising, broker, outsourcing

    John Drops the Hammer on Affiliates Who use Misleading Advertising

    Man, I love this. John Reese (Traffic Secrets) just sent his affiliates an email with the subject line “WARNING: Some TS Affiliates Are About To Be Terminated” which starts off by saying that “there’s a really good chance that... [Read more...]

    Tags: advertising

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