Nailing the Facebook News Feed
This is the fifth in a 5-part series about social media marketing using Facebook by guest blogger, Alexander Alaric. You may read his other posts here.
The news feed is quite probably the most powerful part of Facebook.
The screen capture show here to the left is the news feed that appears on the Facebook home page when you first login. As you can see, some of the activities showing up in the news feed are things your friends have done. In this instance Richard created a group and had added videos to his group, and 41 of my friends are now friends with Sean.
Other items that show up in the news feed include:
- photos
- videos (to your profile or a group)
- wall posts (when you post on your own wall, a friend’s wall, or a group wall)
- sponsored ads
- joining events (when you or friends join an event)
- joining groups (when you or friends join a group)
- posting link (to article or blog post)
It’s very important for you to stay in the news feed of your friends. This shows them you are active on Facebook everyday and keeps your name in front of them.
It keeps you in their “top of the mind consciousness”. When they see you everyday your name becomes more familiar to them, they feel like they know you better because they do, and you’ll find it easier to work with them because they feel closely connected to you.
You want these things working in your favor. Just do a couple of the things I listed everyday to insure you stay active in the news feed. It’ll only take you 2-3 minutes to do 2 of those things and this small time investment can pay big dividends for you.
Mini News Feed
The Mini News Feed displays on your profile when your friends come to check out what you are up to lately. They can see who have formed friendships with, what posting you’ve done, and anything that you Stumble will also show in the news feed once you have the Stumbleupon application installed.
Being active on Facebook will keep your news feed ticking along with new items and help you keep you in front of people… and more exposure means more TRAFFIC!
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Rosalind Gardner is a Super Affiliate blogger, author, speaker, and Internet marketing consultant.
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