More on the Adwords Update… Don’t Believe Everything You Read

Aargh… I can barely contain the urge to spew big chunks (I’m sorry, that’s not very lady-like, is it? Oh well, just ignore the visual) in response to some of the stuff I’m reading about Google Affiliate #2, or whatever you want to call Google’s latest algo ‘adjustment’.

On one blog that bills itself as the ‘essential guide’ to becoming a super affiliate (with a small ’s’), the webmaster (I will not refer to this person as a Super Affiliate and you’ll know why in a second) talks about how Google has been ‘wrecking havoc’ (he can’t spell either) with his Adwords campaign.

He contacts Google to find out why, posts Google’s response to his query, and then proceeds to discount everything they told him.

Here’s an example:

Google reply: On a case-by-case basis, we’ll evaluate the content, structure, and navigation of a website.

small ’s’ affiliate surmises: Does this mean that they are human reviewing the landing page’s relevancy to the ads written? Surely not, that doesn’t sound very google to me.

Has this guy never heard of Google’s “Spam Recognition Guide for Raters“? Or maybe he thinks they write plain language English instructions for their robots, spideys and other techno-wizardry?

He then writes about his ‘hunch’ that Google determines Adwords quality according to PageRank, or what my friend, Colin McDougall, refers to as ‘green fairy dust’.

Sheesh! Have you ever heard such rubbish?

As always - it’s all about relevance and content. Create ads that are relevant to landing page content… and make sure your site has plenty of great content.

Anyway, as usual, don’t believe everything you read… especially from small ’s’ affiliates who are ‘wreaking havoc’ (correct spelling) with newbie affiliate marketers’ understanding of what should be a very simple concept - RELEVANT CONTENT.

Cheers,

Ros

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