Irritating Advertising
Take a look at the picture to the left and notice how the advertising graphic totally obliterates the text that I was reading.
I had inadvertently cursored over the Nokia ad and when I tried to close it – by clicking “Close” button – the darned thing wouldn’t close. Only by carefully cursoring to a section of the page that wasn’t filled with irritating advertising graphic pop images was I finally able to read the rest of the article.
Really – is this necessary or just another way for advertisers to irritate web users? Your thoughts?
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Rosalind Gardner is a Super Affiliate blogger, author, speaker, and Internet marketing consultant.
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Ihave 2 thoughts on this. Nokia and the other offenders of our senses have hopefully done alot of testing and found this to be a good method. Or they’re in bad need of the Super affiliate handbook. Hey I should be able to put my aff link in this comment box
Not only is it irritating, it has to be bad for business– just look at the history of pop-up ads–were they ever effective? Only in the beginning (in my opinion). But their effectiveness was short lived, because they violated a key rule in marketing– don’t irk the customer.
It’s a cardinal rule that an irritated customer may pay attention, but will rarely pay up, as in sales.
Rosalind,
First I would like to say I finally invested in your SAH and love it. Great piece of work nice to see you keep it updated.
On this topic it reminds me of companies who are out of touch and allow irritating or encroaching advertising. I pay good money to watch a movie at theaters but at showtime and continuing for 30 minutes the viewers are being assaulted by advertising. I pay to watch a movie not watch ads the theater is being paid for, the same is on satellite TV, during a break they are showing ads on the air I am paying for to be free of ads. Just some other irritating advertising.