How Jason Increased His Affiliate Site Traffic by 500%
The following is a letter that I received from Jason Anthony in which he describes how he increased traffic to his site by 500%.
By result, his earned increased $25,000 a year (for the past four years) to projecting $43,000 in affiliate commissions for this year.
This increase is all due to one very simple addition to just one of his affiliate sites.
Find out how he did it…
Hey Ros,
Before I begin, I want to personally thank you for all you do for the affiliate marketing world. I feel as if I know you personally since I have been reading your website and then your blog for many years now.
Back in 2003, I purchased your Super Affiliate Handbook, and I was hooked. I created my first website, Alternative-Dating-Sites.com, to market a lot of the existing dating sites I was currently marketing via PPC. I took your advice and set up the site through Ken’s Site Buildit, which I still use to this day.
I constantly added new pages to the site over the year, and started blogging a couple of years ago.
This is where things got interesting.
I currently have over 18 blogs and update 3/4 of them on a daily basis. (I do all of this is in my spare time as I have a full-time position as the Tourism Sales Manager for a CVB in the South). Yes, I am busy, but I love it!
The reason for this message is I was reading your blog entry about how John was earning $20 – $30 a day on his site after submitting about 15 articles.
I thought you and your readers might like to hear how adding both videos to a site as well as blogging on a daily basis has enabled my part-time income to go from about $25,000 a year for the past four years to an estimated $43,000 a year this year. Obviously, this doesn’t put me in the range of an internet millionaire, but it is very realistic and something that any person can do.
Without going into extreme detail and taking up too much of your time, I just wanted to give you an example of how an idea I came up with (while showering incidentally, which is when these big ideas seem to always hit me, and why I now have a simple digital recorder outside my shower at all times).
Obviously, anyone who is on a dating site is looking for love. Therefore, there’s a good chance they like love songs, right?
So, I added a Greatest Love Songs of All-Time section to my site at http://www.alternative-dating-sites.com/love-songs.html
I add new videos of love songs whenever I get a chance and here’s what has happened:
Adding this one simple section to my site increased my traffic over 500% since June 2007. (June 2007 – Total Page Views – 9,310. Feb. 2008 thru today – Total Page Views 54,911.
How? Check out these searches on Google:
- Greatest Love Songs – #2
- Greatest Love Songs of All Time – #2
- Best Love Songs of All Time – #3
- Great Love Songs – #3
- And many other top three listings…
I told a friend of mine who I’ve shared my success with that I was going to share this with you, and his response was, “Why would you share something that potentially can be duplicated and stolen by her readers?”
My response. First, if someone copies the idea, more power to them. Second, I want to share my success because I’d like to help others achieve the same success I have, and third and most importantly, I feel like I owe every bit of my success to you. If not for your book, your newsletter and your inspiration, I would have never started a site, and therefore would have never achieved the success I have. I truly believe that and wanted to share it with you.
Whether you’ve known it or not, you’ve been my personal mentor for years now, and I thought it was time I said hello and thanks!
Best Regards,
J. Anthony
Thank you, Jason! I love your story and the great tip, and I’m sure that the NPT readers will as well. I also agree with you 100% about sharing with others… in giving, we always receive SO much more in return. Here’s to your continuing success! ~ Ros
Do YOU have a great affiliate tip or success story to share? Would you like to become a guest blogger here on NPT and get some great traffic to your site in the process? Read Become an NPT Guest Blogger to find out how.
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Rosalind Gardner is a Super Affiliate blogger, author, speaker, and Internet marketing consultant.
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Wow, that’s a great story. I would never have thought about something like that myself. But it makes sense.
I am currently reading the book Gravitational Marketing, and one of the chapters is dedicated to stuff like this. How you should target people and come up with stuff that this group of people really enjoy in order to become the expert in the area.
I really recommend that book, and this story from Jason Anthony is really inspiring.
Wonderful! I can’t believe. I think I need to be part of these success stories even though I have not been able to get the Supper Affiliate Hand Book.
I have seen that the book is inevitable if I must increase my affiliate earnings from a few cents a day to a few dollars again.
Once again, thanks for giving such inspiring testimony
Hey Ros,
Thanks so much for all your support and for posting my comment. You’re an inspiration to us all. Keep up the great work!
Jason.
Jason’s story is a great demonstration of effective marketing.
It is so easy to get caught up in selling one product or service to our audience but the real money is in diversification.
Just because they are looking for information on Internet dating doesn’t mean that is ALL they want. Not only did he give his audience more than what they were looking for, he found a completely new audience!
Great example.
Thanks!
Jason, you have found an excellent person to follow with Ros.
I am very good friends with Ros and she is one of the few remaining internet marketers that has integrity!
Jason, you have taken an idea and implemented creativity and that is EXACTLY what it takes to be successful.
I always try to find the “back door” into competitive markets and you have done that my simply using a bit of thought. Heck, I bet many people have learned to go solely on a keyword list that is totally focussed around a specific search.
Hmmmm, wouldn’t somebody that is seeking love look for love songs?
Yeah! I think they might.
Jason – Great job on using your brain to find an untapped area in the dating industry!
I have been marketing online for what seems to be an eternity now and folks always look at me funny when I suggest that they plan there site without a keyword report and start with their thoughts.
For those reading this, there is a free tool that can help you create sites in a fashion that Jason did.
The tool is called Free Mind – It’s a mind mapping tool that I use to plan all my websites.
Jason, I wish you continued success!
Colin McDougall
First up Ros may I say it is good to see you on the job so soon after your surgery.
I look forward to hearing from you too; you are just the best. I had a set back when my website became inaccessible and floated around in cyberspace out of reach of everyone. (I thought maybe the Universe was trying to tell me something)LOL. Like forget it Pat.:). Have a great day Ros.
The only change I’d make is to keep the original list of songs on-screen and open each song in its own window — so you can click on multiple songs and get them loading at the same time.
You do this by using target=”_blank” command, which opens the link in a new window
all the best – Val
Fantastic. Thanks so much for sharing your story Jason. I’m getting ready to launch a new affiliate site. I was thinking I’d do a photo album–but your video story takes the cake. It will be one of the first things I do. Thanks. Kaye
Wow! Great idea! You have totally inspired me to add that to my site (www.seemediet.com). If you’re dieting and working out then you need great tunes to work out to right? Perfect way to use this idea!… and it get’s me thinking… what are other commonalities that dieters have and how can I use them to get more traffic. Excellent post!
WIth smiles,
~Nikki
Hello all,
Thanks so much for your kind words and tips. Colin, I really appreciate your comment as I’ve been following your VEO principles for quite some time now. Who knows, maybe one day I’ll be able to “chill” out with you and Ros by her pool.
(http://www.youtube.com/watch?v=WUQ2kQEV_qY)
Seriously, I appreciate the compliment.
Val, you are right about the opening in new windows. I go back and forth with this technique, but elected to not do it for the videos. After your comment, I think I’ve changed my mind and I will have them open in another window to make it easier for people to see the index of songs.
Again, thanks to you all for the kind comments. And again, thanks Ros for your support!
Jason.
My turn to say well done Jason.
But also for me to recognise the professional way Rosalind goes about her work.
Thank you Rosalind for producing the best Newsletter – of all those I receive. Published about every month… plenty. Helpful and interesting topics and not too much reading… always short and to the point.
Rosalind, you inspire me, for sure.
John
Excellent post.Thanks for giving a real example. I have heard that videos work well to increase visitors and that proves it. Ros I really like your blog and the video you put up showing your streamlined office really put a face to your franchise…memorable… so I guess video works!
Hi Jason,
Your story has re-inspired me. I started a blog (http://snowboardingtipsandinfo.blogspot.com) some time back and lost the edge when I just couldn’t generate traffic to the site. I’ve incorporated my favorite YouTube snowboarding vid – with great music mind you, as well as a YouTube video bar for viewers to click on to see more great stuff (although, I admit I’m not sure how I got that vid bar on their!). I’m going to start at the beginning of Ros’ great SAH book, and see where I lost touch. I’m an over-analyzer by nature, and I think I went through the “paralysis by analysis” syndrome – I stopped having fun and took it too seriously (I’ll stop the psycho-analysis there before I start again!).
Meanwhile, I invite you or anyone else in our great community to visit the site as I’ve done with yours Jason, and leave me comments, feedback, links, your pet canary, whatever you think might help!
I’d love to see more stories like Jason’s of sites that are starting to either earn something, earn more, and/or move up in the search engine listings.
Any chance Ros of having a separate page of SAH member’s websites to show off their goods? Perhaps a little success update to go with it? Just a thought!
All the best to everyone,
Art
Hi again Ros., certainly agree with the comment that you are one with intergity so as soon as I get over this little health problem I will be up and running again with now a couple of new websites! Promoting your book will be top of my affiliate list.
Cheers!
Hi Jason –
What a great story, and video is so popular now.
I wish you every success and you are sure to have it inspired by Ros. Her book was the first thing I ever bought, and I learn something new from it every day.
Hey, Jason,
I’ve been thinking about adding video, and your story has inspired me to do it sooner rather than later. My target market is professionals 45-70 who are looking for answers about ‘how do I retire SUCCESSFULLY when I leave the corporate world?’, so I hesitated to use video. But I can see that video will help me to ’show’ my clients how.
Thanks!
Hi Tracey,
I’m glad my story has inspired you, and I wish you the best of luck with your site.
Thanks,
Jason Anthony
Hey Jason,
Thanks for the great tip! You have just confirmed for me that adding videos with some substance can bring in a great deal of traffic to a site. Continue your success.
Bpaul
Thanks Ros for sharing Jason’s mail with us.
Very creative thinking Jason. All the best with reaching your goals and dreams!
Cheers!
Hi Ros and Jason,
I’ve been a lurker here for quite some time… Almost 1 year… Well your post inspired me not only to post here for the first time but to think “outside the box” even more. I think your story is a great example of doing things “Your Way”.
Like your buddy told you, probably that, yes, somebody in your niche is going to come along and before you know it… You will find “Best Love Songs” on your competitor’s site…
But you know what… It doesn’t matter… because those people always stay 1 step behind !!! You will always reap the benefits of YOUR creativity over any scraper!
I wish you many “Shower Moments” to come !
Regards, Pete
P.S and thank you Ros for providing the Online Community with such an amazing “gathering place”…
Hi Pete,
Thanks for the comment, and I’ll be sure to let you know when my next “Shower Moment” happens.
Best Regards – Jason.
P.S. I’m glad I was able to inspire you to get out of the “lurking shadows” and comment. Feel free to comment at any time.