Gaming Affiliates Set Sights on New Opportunites in Lucrative Niche Markets
This year’s Casino Affiliate Convention held August 27 – 28 at the Intercontinental Hotel in Montreal, Quebec was considerably smaller than its past conferences, primarily due to the passage of the US Anti-Online Gambling Law in 2006.
Regardless, the convention was well-received by those in attendance – comprised in large part of never-say-die gaming affiliates who moved with the times and into the European space in order to continue their lucrative gaming affiliate businesses when Bush cracked down on online gambling.
However, because gaming affiliates earn a portion of the revenue generated by players who signed up for casino sites through their affiliate sites, these affilites had to start building player pools again from scratch.
As such, many of the affiliates at the Convention had started working in, or were still actively seeking new lucrative niche markets into which they could expand.
During my second speaking gig of the convention, the ‘THE Adam Anhang Memorial Final Panel Debate‘ (aka ‘The Beer Session), 2 potential niche markets were discussed at length, the viability of which I had to vigorously concur.
Those markets are Cell Phone / Mobile Dating and Skill Games.
To bring the point home about the lucrative nature of the skill gaming niche, Marc Lesnick, the Casino Affiliate Convention organizer, intends to hold a skills gaming conference in Las Vegas next year.
Game types in the skills or ’soft’ games category include board, word, puzzle and arcade games.
Specific skill game examples include backgammon, rummy, Sudoku, Mahjong and Scrabble. I’m a HUGE fan of the latter with an average score of 300 – just HAD to share that!
Sample Skill and ‘Soft’ Game Opportunities for Affiliates
Income Access – Montreal-based Income Access, owned and operated by my friend Nicky Senyard (who also owns ShareResults.com) has skill game offers by Mahjong Time (2-tiers, pays up to 35%) as well as Ladbrokes Bingo and Games. Ladbrokes pays 30% tiered commission on the revenue generated by your players.
From their site: “Most soft games affiliate programs offer a percentage commission ranging from 10% to 50%, often tiered based on the total revenue generated by the soft games provider.
As an alternative form of payment, some soft games affiliate programs give their affiliates the choice of earning a flat fee per player instead, also known as a Cost-per-Acquisition (CPA) commission, ranging from $50 to $200.”
Limbo, a CJ merchant, has 2 games, Limbo Unique and Limbo Grab in which your visitors can win cool prizes – HDTV’s and the like – online or through their mobile phones. Pays 2 bucks per new member signup.
BetonBattles, another CJ merchant, hosts multiplayer skill-based tournaments for players/members. Players compete with each other to determine a ‘winner’. BetonBattles claims to be the world’s highest paying Internet based skill gaming website. They do offer a nice commission rate – $5 per each each real player registration and were offering new affiliates a chance to win a trip for TWO to Vegas to joing them at the World Series of Battles. Nice incentive.
King.com – Based in Germany, has a portfolio of more than 60+ online-games including skill games such as “Who wants to be a millionaire?”, “Deal or no Deal” and “Luxor”. IAlso offers UK users a range of licensed soft games ilike “Bingo”. Pays a whopping £18 GBP commission for each new registered money-player.
These are but a few of the merchants and networks playing in the skill games category. For more ideas and opportunities in the skill gaming niche, review CJ’s Betting/Gaming category and search for ’skill game’ and ‘affiliate’ on Google.
Legal Disclaimer: Promotion of internet casinos, poker and sports gaming is illegal within the United States, France, Germany, Sweden and other EU countries. Promotion of internet casinos, poker and sports gaming to United Kingdom citizens requires governmental licensing. Promotion of internet casinos, poker and sports gaming is illegal within the United States, France, Germany, Sweden and other EU countries. Promotion of internet casinos, poker and sports gaming to United Kingdom citizens requires governmental licensing. Promotion of games of skill is restricted within the United States, France, Germany, Sweden and other EU countries. WARNING: PROMOTION OF GAMING AND SKILL GAMING SITES IN UNAUTHORIZED JURISDICTIONS MAY SUBJECT YOU TO CRIMINAL AND CIVIL LIABILITY.
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Rosalind Gardner is a Super Affiliate blogger, author, speaker, and Internet marketing consultant.
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Hi Rosalind. This sounds interesting. My son has invented a game and he’s keen to take advantage of some of these programs, but it sounds as though I will have to apply for the licence on his behalf, as he is under age. Thanks for the info.
Does this mean that affiliates can promote soft games in the US and not come into conflict with the law?
Hi Bob,
I will answer your question in an upcoming blog post later today (Sunday).
Cheers,
Ros
I guess what it means Bob, is that as long as you’re not betting money on the so called soft games, you’re fine. someone kindly correct me i’m wrong.