Forget the Fancy Site Gizmos

Are site ‘gizmos’ detracting from your sales messages?

Then forget the 3D logo. Toss the animated graphics and pictures of pretty women. Cool scripts don’t help you much , and music will kill the deal.

Unless your objective is to showcase your talent as a web designer, those elements contribute almost nothing to your bottom line. In fact, they often clutter and detract from your real objective which should be to sell products!

Use Words, Not Gizmos

To get the message out about your product, you use words, not gizmos. Your words persuade people to visit your site, subscribe to your newsletter and buy your or your merchants’ products. How you use your words makes the difference between your site’s success or failure.

Here are two examples of how words are used to sell real estate:

1. Lakefront home on 60 feet of beach in Kelowna. View.
2. Once in a lifetime opportunity to own one of Kelowna’s premier lakefront homes with approximately 60 ft of soft sandy beachfront. Awesome view down lake.

Which listing would persuade you to to call your realtor?

If you are like most of us, you respond emotionally to the words ‘premier’, ’sandy’ and ‘awesome view’. The ‘opportunity’ to live a ‘premier’ lifestyle, and feel the sand between your toes as you enjoy your awesome view appeals to your senses in a pleasurable way. Appealing to your readers’ emotions is critical, and just a few choice words can skyrocket your conversion rates.

You don’t need to be a seasoned writer or an established author to make your words sell more of your products. Writing is a skill that can be learned like any other. When you combine your desire to improve your writing skill with experts’ books, courses, and seminars – copywriting becomes easier and much more fun.

Best of all, just a little effort to improve your writing will reap huge financial rewards. Just ‘tweaking’ one paragraph can double or even quadruple your current conversion rates.

Try it – The rewards you gain by learning to write copy well are worth much more than a few bucks and a couple hours of your time.

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