Ed Gets Keen about Internet Marketing

So, Ed has been a resident of ‘The Valley’ for 2 weeks now and is starting to settle into his new abode (my house) and his new role (retiree) quite well.

As we were planning this venture, we discussed how Ed planned to occupy his time, other than play golf and do 3 million handyman jobs around my circa-1955-constantly-in-need-of-maintenance property.

When I suggested that he assist me in my business to supplement his retirement income, he eagerly accepted the proposal.

That said, you should know a little bit more about Ed.

I built an affiliate web site for him a few years ago. I signed up for all the programs, set up the autoresponder series and a pay-per-click campaign. I showed him how everything worked and gave him a copy of the Super Affiliate Handbook to refer to when he couldn’t reach me by phone.

There wasn’t much to do other than tweak the PPC campaign for the first few months to make sure it continued to deliver traffic at a steady rate and push out new offers to newsletter subscribers.

The site generated $1300 US in profits during its first month online.

Now one might assume (and you know what they say about ass-uming) that amounts like that would be enough incentive to keep anyone motivated to keep a site going.

Boy, was I wrong!

Apparently, Ed finds watching TV much more fun than making money on the Internet.

As it became obvious that he wasn’t about to build a relationship with his subscribers, or monitor the PPC campaign, we shut the campaign down and the site eventually slipped into all but oblivion.

So now that I’m a whole lot smarter about what motivates Ed, I showed him my extensive Internet marketing library and suggested he CHOOSE a specialty in which HE was interested.

Flipping through my CD/DVD catalog he almost immediately honed in on Jim Edwards’ and Mike Stewart’s “Website Video Secrets” course.

Now, I had been very impressed with the depth and scope of the “Website Video Secrets” course when I received it back in January.

With a deeper appreciation for people’s preference for watching over reading (see picture of Ed above), I was encouraged to start using video online to enhance my Internet and affiliate marketing efforts.

Moreover, I knew that like blogging, using video to create content would attract tons of free traffic.

It’s almost like the early days of the Internet all over again.

Because there aren’t that many videos online (relatively speaking), it’s easy to get your videos found. Upload it to Google Video and other video directories as well as your site, have it resolve back to your sales page and voila! – yet another way to build your subscriber list and create more sales.

Great stuff that free traffic!

However, the fact that I didn’t have a camcorder at the time kind of stopped me in my tracks.

A few months later I purchased a Sony DCR-DVD505 4MP DVD Handycam Camcorder and started using it to… well, you know… film the family cats.

Although Vic, Darcy and Bennett are highly entertaining, I don’t think they’d help to promote or sell many dating service memberships. Too, I wasn’t about to ask some poor fella if he minded having our first date filmed.

Let’s also not forget that I’m so NOT a geek and am completely allergic to technology that requires plugging in yet another wire. (I kind of fast-forwarded through that part of the course).

Unfortunately, therefore, producing video for the web slid to the bottom of my HUGE projects pile… until Ed came along.

Not only has Ed (with the help of Jim and Mike) shown me how easy it is for non-techies like me to create a video, he’s come up with a plethora of great ideas for quick-shoot videos that don’t involve embarrassing ’some poor fella’.

Cool.

Actually, we did film one how-to video, but it was my first (bad) attempt at building a hanging moss basket, and neither of us thought that my colorful language would go over well with viewers.

So, now I’m keen again and we’re about to do another video that doesn’t involve moss…

Take TWO!

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If you’d like to get more free traffic to your site using web site video, check out “Website Video Secrets“. Like all of Jim’s work, eg. Mini Site Creator, it’s a complete A to Z instructional package that even non-geeks like me can understand… if you don’t use the fast-forward button.

Cheers ~ Ros

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