Do Your Visitors Trust You?
Written by Rosalind Gardner on May 31, 2005 · Comments (0)
Filed Under Newsletter ·
How do you choose the products you buy? Do you simply accept as gospel truth all the good things a merchant says about their own product? Or, do you ask your friends’ opinions and look for independent product reviews before opening your wallet?
If you’re a savvy consumer (which of course you are), then you put more stock in your friends’ opinions and independent product reviews.
As affiliate marketers, we become much more successful when we approach our site visitors as friends and take the attitude that they too are savvy consumers.
From that standpoint, an affiliate’s real work is to pre-sell our merchant partners’ products by writing fair and balanced product reviews, also known as endorsement letters.
In this issue of the NPT, I show you how to easily write ‘friendly’ product reviews.
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