Changes to the Google Adwords Interface
I’ve been using the new Google Adwords interface for almost 2 weeks now and it’s SUCH an improvement over the old one!
If your account hasn’t yet been updated to the beta version of this interface, the key new features include:
- New campaign and ad group creation workflow: The old signup wizards are gone. Now you’ll add keywords, create ads, and select your settings on the same tabs you use to manage them.
- In-line editing: No need to jump to a second page — you can edit ads, keywords, placements, and bids within the tables on the campaign and ad group tabs in your account. Just hover over a row to reveal the editable fields.
- New ‘Networks’ tab: The old ‘Placements’ tab has a new name: the “Networks” tab. You’ll still manage your placements there, and you’ll also see the summary statistics for both your search and content networks.
- Account tree: Use this new menu beside your account pages to switch between campaigns. (It’s similar to the popular navigation interface in AdWords Editor.)
- Campaign roll-ups: These new ‘roll-up’ views let you see and edit all of a campaign’s keywords, placements, or ads in one place, instead of finding and changing them ad group by ad group.
- Performance summary graphs: Use these custom graphs to compare trends on every level of your account.
- Dynamic help content: Our new help section displays the FAQs you most likely need for the page you’re viewing.
- Copy/move: Lets you copy and move keywords, placements, and ad groups between campaigns without leaving the campaign management interface.
You’ll find a series of videos on Google that shows you how the new interface lets you:
- Navigate your account faster
- Track performance more efficiently
- Find new optimization opportunities
- Spend less time making changes
- Get more out of the Content Network
Seriously, because so much more information is available at a glance in the new Google Adwords interface, it’s just so much easier to use and making changes to your campaigns takes much less time. Less work, save time… always gotta like that!
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Rosalind Gardner is a Super Affiliate blogger, author, speaker, and Internet marketing consultant.
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Rosalind,
I have also been using the new interface for several weeks and I’m not as pleased. Overall it seems the speed of the new interface is much slower, possibly this has to do with the large amount of keywords I maintain within my accounts.
In addition, it seems several important functionally items are missing. For example, if I am in a particular AdGroup, in the older interface there was a feature allowing you to click “Next” in the upper right-hand corner of the page and to simply go to the next AdGroup. Even though this was a simple feature, it was extremely useful.
Most importantly, I have not figured out a way to add multiple keywords (each with their own keyword destination URL) into a particular AdGroup. It seems in the new interface, this must be done by hand on each individual keyword, which is very time consuming and tedious. Do you know of a way to quickly add multiple keywords to an AdGroup each with its own keyword destination URL? It seems this important “bulk add” functionally is missing…not considering the AdWords editor. Or if this feature is in the new interface, anyone care to point this out?
There are several other features missing and is quite frustrating. I have been using AdWords for more than 7 years now and consider myself an elite expert – possibly I have become so familiar with the old system my mind is unwilling to welcome change.
Jeff
Hi Roz
I also love it, however it took some time to get used to it.
To bulk add you definitely have to use the Google editor but the new interface is terrific. The chart is very handy to get a quick overview.
Cheers
Dan
i think the new interface might be slow because of all the javascript it needs to load to get tasks done. just a guess, but i don’t have large keyword lists and the interface is slow for me.
i also don’t like the new interface. for example, i can’t figure out how to add placements to campaigns. i spent a little time with the new interface but decided to go back to the old one for now.
Hi..
i am facing lots of problem in loading as i feel that this interface is very slow because java takes time to load ..
may be it will work for me as i get used to it
The new interface is painfully slow. Bring back the old, please!
The new AdWords interface is a complete disaster. It’s slow, more difficult to navigate, and more difficult to read.
The new interface is so “unGoogle”…and in my opinion is a big step backwards. Google has been sucked into the prettier is better mentality. Too bad.
Experienced professionals who work in Google hours a day are unlikely to enjoy the new interface.
Hi C.
I definitely agree that it’s slower… approaching molasses.
Ros
I don’t like the new AdWords setup either. I’m an impatient guy and it just seems so darn slow, I can’t run my business like that. I hope that Google doesn’t start to get too “cute” and move into being fancy. Fancy does not work, only good marketing logic.
Chris
Some of the crowd from eBay must be consulting for Google. As eBay has “improved” it has slowed way down, and now it goes for Adwords. Wait until they start putting ads on there…
The new interface sucks. I will be using the old one as long as I can.
I’ve just statered using Adwords for the first time for. I pick about a dozen phrases, but getting this going has taken a couple of hours. I hit enter, go have a beer, come back, hit enter, go have another beer……
Hmmm, maybe Google can pay for my rehab :-O
Hi Mitch,
May your affiliate earnings will pay for your rehab.
In the meantime, enjoy!
Cheers,
Ros
For add multiple keywords each with own URL click on “edit” – “edit in spreadsheet” in exisiting adgroup. Then you can paste list of keywords in one column and list of URL’s in next one. I mean, there’s no one easier way to do.
Adwords is a really great tool for promoting your website, forum or affiliate link. the ppc cost of adwords is even cheaper than Friendster or Facebook. before, i used to advertise on facebook but the ROI is so low. Adwords gives me a much better ROI compared to Facebook ads.