What is a White Paper?
Speaking of traffic generation (and we were), I recently posted a new article in our How-To articles section that answers an NPT reader’s question “What is a white paper?” and discusses how white papers can be used to attract leads to your business. The article also links to Michael... Read the rest of this entry
Five Tips to Make Your Blog More Sociable
What separates a blog from a web page? It isn’t RSS feeds or the author interface, but tone. If you want a real, organic audience you need to set your blog apart from your site’s standard copy. People read static web content for raw information, but they read blogs to learn more... Read the rest of this entry
Writing: Spare Us the Crypto-Babble
As I was browsing a post on BoingBoing this morning, I came across a comment that is quoted in part below: snc y ddn’t sy y hld jb n fd srvc .. tht’s n. blh blh. S y hvn’t bn stffd. nd y hv n cncpt f hw tht wrks. cn tll by yr tn y’v stffd mr n wtr wh rnd tp frm y. Prbbly sm sngl... Read the rest of this entry
Internet Marketing Lesson in a Hat
To celebrate my birthday (December 11th), Ed and I took a quick trip down to Leavenworth, Washington. When we arrived, the streets were jam-packed with tourists and locals there for the Christmas Lighting Festival being held later in the day. As it was darned cold and somewhat windy, we took frequent... Read the rest of this entry
How Readable Is Your Writing?
Is your Web copy easy to read and understand? If sales conversions on your affiliate sites are low or few visitors respond to your requests, the problem may be that your message lacks clarity or simplicity. To check your articles for reading ease and “grade level”, I recommend using a tool... Read the rest of this entry
