Contextual Advertising: Alternatives to Google Adsense

Got the Google Adsense Pink Slip?

Have you received the proverbial ‘invalid click’ pink slip and been dumped by Google Adsense?

Maybe you’re not seeing an adequate return on your Adsense ads and want to see whether you can do BETTER with something other than Adsense?

Or perhaps you haven’t figured out how to replace those Public Service ads and want to elimate them?

If THAT’s the case, you can load an alternate ad when Google can’t find a matching ad. Just set the google_alternate_ad_url variable in your AdSense layout code:

google_alternate_ad_url = "/adsense-alternate-ad.shtml";

Otherwise, here is a nice list of Google AdSense alternatives.

1. adagency1

   Adagency1 offers 70% payout – net 60 days via Stormpay.

   To qualify:

   • site must be written in English
   • site must have 15,000 or more monthly impressions.
   • site must be professionally designed and include useful content
   • site must have top level domain (www.example.com)
   • site cannot contain any adult content
   • site can not infringe on any personal, intellectual property, or copy rights

2. AdBrite

   Revenue split is 75/25 in your favor. There are two distinct things you can do with AdBrite — buy ad space and/or sell ad space.

   Advertisers can choose relevant sites on which to advertise on a PPC basis.

   Publishers can sell ad space, and approve or reject every ad that’s purchased for your site. Place a “Your Ad Here” link on your site to sell the space.

3. Advertising.com

   Select offers from a diverse range of advertiser partners and ad placement options including:

   • WebSelect: Select from cost-per-click, cost-per-acquisition and revenue-share offers. We provide you with real-time reporting and net 15 payouts.
   • RegSelect: Co-registration platform enables affiliates to supplement their registration path with advertiser offers. Advertising.com will host and serve creatives and landing pages to your site.

4. AzoogleAds

   Ousted from the CJ network in December 2005 for being “non-compliant” and because CJ “identified a series of isolated violations with Azoogle and has worked closely with them to rehabilitate and make the necessary corrections, to no avail”, AzoogleAds continues on as a CPA network that places great emphasis on lead generation through email marketing.

   In addition to offering third-party affiliate program management, AzoogleAds’ in-house programs center around debt relief, credit card assistance, satellite dishes, dating, car quotes and loans, and extended warranties.

5. Bidvertiser

   Pays monthly, by check or PayPal with a minimum of only $10.

   All ads are pre-approved by Bidvertiser’s editorial team, but you can block unwanted ads as well. Only the highest bidders’ ads are shown on your site.

   Detailed reports are available.

   Note: Yet another merchant/advertiser that doesn’t recognize countries with states and provinces outside the U.S. (Try putting Canada in the drop-down folks!)

6. Burst! Media

   BURST! delivers more than 4 billion monthly advertising impressions, across 477 content channels, for its more than 2,000 specialty-content web sites.

   Eligibility:

   • Represent specialty content. Portals, search engines, and sites of links to other people’s content generally do not meet the criteria.
   • Have at least 5,000 page views per month.
   • Site language must be English.
   • Have a publicly stated privacy policy.
   • Agree to post BURST!’s Demographic Survey somewhere on the site.
   • Reside on its own top-level domain.
   • NO content or links to adult or sexually explicit content.
   • No unmoderated content.

7. Casale Media

   Your site must receive more than 10,000 unique visitors per month, attract an English-based audience, and be hosted under a root domain to qualify for Casale.

   Pays 70%, Net 30.

8. Chitika eMiniMalls

   Although they serve up the most attractive contextual ads, the jury still seems to be out on the Chitika eMiniMalls network.

   With many affiliates reporting income audits with losses of 30 – 50% of their expected Chitika earnings, numerous publishers have pulled the plug on this fledgling contextual advertiser, still in beta.

   While Chitika publishes Net 30 payments, so far that hasn’t been the case, and to make matters worse, rather than sending publishers notice of this contraventionof their terms of service, they merely posted in on their blog.

   Maybe they haven’t heard about ‘blog to email’ yet?

   Follow the boards on this one though and cross your fingers that they rise to meet their initial expectations.

9. Claxon

   Claxon Media pays 85% of gross on the 15th and 30th of each month check, wire, or PayPal.

   Offers multiple ad formats, accurate stats, and the ability to preview ads, opt out of ads, and set up defaults.

   Hurray! They also guarantee “speedy replies to questions and the best customer service possible”.

10. Clickcent

    Pays 65% – on 25th of the month for the previous month by check or PayPal

    Non-exclusive, no volume contracts required.

11. Clicksor

    Pays up to 85% of the advertising revenues, net 15 terms on a bi-weekly schedule. Check (min. payout: $50), or PayPal (min. payout: $20).

    Media includes Text Banners, Graphic Banners, Pop-Under Advertisements, Search box and XML feed to host on websites or blogs.

12. contextWeb ContextAd

    Targeted ads are rotated across your Web site are optimized based on relevance, performance, and price.

    Pays 50% (fifty percent) of the net revenues for countable clicks. May provide Advertisers with free bonus impressions or clicks.

    Pays within 15 days of the end of the month during which the cumulative total exceeds $25 (USD).

13. DynamiContext (Kontera)

    Payments via check in US Dollars on balances over $100 US.

    Who knows what percentage they actually pay?

14. Enhance Interactive TopLinksâ„¢

    TopLinksâ„¢ pulls the most popular Enhance Interactive advertisers (based on the content of each page) and displays them in an advertisement form. Media includes pop-ups, pop unders, sidebars, skyscrapers or banners, or button/text links.

    Commission is paid out every 30 days.

15. Fastclick

    Earn up 65-percent on all advertising revenue your website generates. Fastclick pays by the 25th of the month for the previous month by check or PayPal.

    No fees, exclusivity contracts, volume contracts or serving charges.

    Note: Pretty much a pain to try and sign up for. They turned me down the first time… apparently the person responsible for doing site reviews, DOESN’T do site reviews. A phone call is required if you’re really interested.

16. Kanoodle BrightAds

    Kanoodle BrightAds ContextTargetâ„¢ and BehaviorTargetâ„¢ sponsored links are mapped to “topics” and “segments,” not to keywords, which matches the content of your site to hand-picked areas of interest.

    Pays a 50% share of the advertiser’s charge. PayPal Payments.

17. MIVA AdRevenue Xpress

    Add relevant content through predefined keyword searches, a co-branded search box or category and directory searches based on site content.

    MIVA pays within thirty (30) days of the end of the calendar month in which MIVA receives the revenue, on balances $25.00 and over.

    I was unable to locate a percentage value for the amount pays its publishers on contextual advertising.

18. Quigo AdSonar

    Pays thirty (30) days of the end of the calendar month during which Quigo collects any Click Through Revenue, Quigo will pay to Publisher a percentage of Net Revenue set forth in the version of the Agreement that is presented to Publisher after Publisher receives a user name and password, minus any applicable withholdings.

    Note: Doesn’t specify WHAT percentage of net revenue is paid.

19. RealCast Media

    Advertising Size and Location. All banners must be placed above the fold on your web site screen. Banners must be viewable without scrolling…

    I don’t think so…

20. RealTechNetwork

    Net 60. Requirements:

    • At least 25,000 impressions per month (12,500 Unique).
    • Root level domain name (Http://www.mydomain.com ).
    • 80% US/UK/CAN audience, however, will pay for all international traffic.
    • No applications from free e-mail accounts (I.E. email @ Hotmail.com) will be proccessed.

    Referal network – Earn 5% of referred advertiser’s expenditure and 5% of referred publisher’s earnings for life of referral.

21. Revenue Pilot

    You will be paid 60% of each search term bidded value. That means that if keyword “flowers” is bidded at $1, you will automatically earn 60 cents from that click.

    Payments are processed on the first business day after the last billing period. You will get paid within 60 business days via US check for the previous month’s earnings or choose PayPal.

    Minimum payout amount is $25.00

    Referal program pays 10% of all earnings from accounts that are referred by you.

22. RightMedia

    Right Media serves ads through Yield Manager, which is their auction-based transactional platform.

    Note: Not your standard ad agency site. TONS of good info, but I found it nearly impossible to find the signup form!

23. SearchFeed

    Two ways to monetize with either the “Search Engine Generator” or as a “Category Chaser”.

    Search box and a specialized results page match the look of your site.

    Referal program offeres monthly commissions of up to 7% for advertisers and up to 5% for affiliates – based on actual click activity for each new advertiser and/or affiliate who joins one of Searchfeed.com’s services.

    Board comments: “Will accept any type of site, but don’t expect more than a penny per click”.

24. TargetPoint

    You are guaranteed to receive at least 50% of the total on–click revenue. Payment options include bank checks, PayPal and Wire transfers (if eligible).

25. Traffic Marketplace

    Pays 65% of the revenue your site’s users generate. Reports that top publishers are earning over $10,000 per month.

    Net-30 terms.

26. Tribal Fusion

    Tribal Fusionâ„¢ pays publishers 55% of all revenue secured by your site.

    Payment terms are net 45. Tribal Fusionâ„¢ will issue and mail you a check 45 days after the last day of the month during which your site generated more than $50 in net revenue.

27. ValueClick

    Commission Junction’s parent company, use the “IAB” methodology for measuring impressions, clicks, leads and acquisitions, and payments are based upon delivery in accordance with these measurements and tracking data calculated by ValueClick.

    On the first day of each month, ValueClick will total all accumulated data for the previous month. Payments made Net 30 to Publishers who have earned more than $30.00 .

28. Vibrant Media IntelliTXT & SmartAds

    Contextually relevant banner ads are dynamically delivered (see pic below) adjacent to immediate editorial content. Publishers receive fixed CPM for all paid SmartAD units served on the site.

    

29. Yahoo Publisher Network

    To be considered for the Yahoo! Publisher Network beta program, you must have a valid U.S. Social Security or Tax ID number, and web site content that is predominantly in English and targeted at a U.S. user base.

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