Affiliate Summit Presentation Notes

The PowerPoints from Affiliate Summit have been uploaded to the official AffiliateSummit site.

However, the PowerPoint for the “What SUPER Affiliates Want” discussion panel consists of only 3 pages, so I’m posting our presentation notes here on the NPT blog. You may find them somewhat cryptic, but I’m sure you’ll get the idea.

Recruitment

Agreements

• All necessary info upfront
• No hidden restrictions
• No exclusivity clauses
• Advance notification of changes
• Parasite-free
• Reasonable eligibility requirements - Avoid geographic exclusions

PPC & Trademark Bidding

• PPC bidding permitted
• Suggested keyword lists
• Don’t compete with affiliates
• Trademark bidding permitted or terms negotiated

Merchant Site

• Professional appearance
• Functional - no broken links
• REAL testimonials
• Excellent customer service
• No traffic leakage

Affiliate Program

Payment Schemes & Commissions

• Choices - PPC, fixed amount, %, lead
• Negotiable
• Two-Tier Programs
• Commissions - fair, high (higher than competition)
• Lifetime, recurring
• Bonuses and incentives (rate increases for volume)
• Long-lasting Cookies
• Return Days - Provide info on chargebacks

Statistics Reporting & Tracking

• Real-time reporting
• Sales Notifications
• Conversion ratios
• SID tracking
• Product-level reporting
• Downloadable data, or API

Payouts

• Low minimums
• more frequent
• Payment Options - check, PayPal, wire transfer, direct deposit
• On-time every time!

Creative

• Good selection of text, banner, HTML, javascript, dynamic, video
• Exclusive
• Fresh and updated regularly
• Easy access to creative
• Allow deep-linking
• TEST for accuracy
• Datafeeds - choice of full or partial, appropriate category breakdowns, dynamic

Relationship Maintenance & Enhancement

Communication

• Dedicated account reps
• Availabilty by phone, email, IM (according to affiliate preference)
• Also consider discussion forums, attending conferences
• Rapid response to affiliate queries
• NO spam
• Product Notices - allow affiliates to select / de-select notification categories
• Advance notification link/product/program/commission changes or discontinuance

Product/Merchant Info

• Best-seller info
• Customer demographics

Training & Information

• Show affiliates how to implement scripts / datafeeds or make it super simple;
• Newsletter - real info, not just more product notices

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If YOU are an affiliate manager or online merchant with an affiliate program who wants to increase affiliate program sales, I can’t recommend any better training than Affiliate Classroom’s, “The Affiliate Manager - 1st Edition“. Small price to pay for HAPPY affiliates and HUGE returns.

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