Online Shoppers Want MORE Information and Follow-Up
A survey sponsored by RightNow Technologies (NASDAQ: RNOW) and conducted by Harris Interactive(R) underscores a significant opportunity for online retailers. Nearly 50 percent of consumers (48%) say they have increased shopping online “a great deal” or “somewhat” in the past five years. With a continued influx of shoppers moving to the Internet, retailers need to develop new strategies to meet the unique needs of online shoppers.
According to the Online Retail Report, turning browsers into buyers requires immediate access to information throughout the entire purchase process. When customers can quickly and easily find answers to their questions, their satisfaction goes up and retailer’s costs go down. 42 percent of consumers said they would prefer to be able to find the answers they need online by themselves if they had a question or needed help during an online shopping experience.
The Online Retail Report also reveals that segmented and tailored e-mail messages can be a key driver for sales and personalized follow up can turn a one-time customer into a loyal repeat customer. 68 percent of consumers said they were prompted to browse a Web site after receiving an email from a retailer. 73 percent of consumers said they would appreciate any post-purchase follow up.
“Providing shoppers with easy access to relevant information is critical to the success of any online retailer,” said Greg Gianforte CEO of RightNow. “RightNow helps retailers provide consistently exceptional customer experiences and drive conversion rates by delivering tailored messages to the right shoppers at the right time.”
A complete copy of the Online Retail Report can be found at Online Retail Report.
Popularity: 24% [?]
Discounted SAH Offer Ends Tonite
If you bought the Super Affiliate Handbook prior to November 30th, 2006; you are entitled to get the latest version (uploaded June 1st) for only $9.99. You should have received at least one notification by email with a link to purchase.
The deal also includes membership in the SAH Club in which all future updates of the Handbook will be complimentary to members. Two more sizeable updates of the Handbook are planned for the months of August and September, dealing with Web 2.0 and pay-per-click search engine marketing.
Moreover, members of the Club will be entitled to discounts on products that I release in future.
This discount offer ends at midnight tonite - June 30th, 2007 - Eastern time.
Please get yours now, as few exceptions will be made - and the excuse that ‘the dog ate my mouse’ won’t qualify. 
Popularity: 21% [?]
Try “Insiders Secrets” for Only $2.95
Derek Gehl is offering an insanely CHEAP opportunity for you to get a copy of his best-selling “Insider Secrets to Marketing Your Business on the Internet” course — for only $2.95.
Don’t pass this up.
Especially if you’re just starting out, “Insiders Secrets” is a course that I think you absolutely MUST have in your Internet Marketing library — and I don’t say that about many IM courses.
In two 8″ x 11″ binders with 800+ pages… broken up into 64 easy-to-follow lessons… plus 4 CDs and a bonus DVD… you will get…
- 100s of hot-selling product ideas
- Secrets to designing websites that compel visitors to BUY
- How to score a top ranking in the search engines
- Tips on getting links from 100’s of high-traffic sites
- Killer copywriting techniques that SELL
- How to get 1,000s of subscribers to your newsletter — FAST
- Email marketing strategies that turn leads into lifetime customers
- Secrets to dominating your market using affiliate programs
- Hidden sources of FREE advertising and traffic
There is NO RISK involved to try this #1-rated Internet wealth system.
Actually, the only risk is if you delay and miss getting the trial for $2.95, so get “Insider Secrets to Marketing Your Business on the Internet” today… before it’s too late.
Popularity: 23% [?]
2-Day Internet Marketing Bootcamps for ONLY $97
If you’ve ever wanted to attend an internet marketing seminar, but felt that the $997, $1997 and higher price tags were too rich for your blood (especially for those that are ultimately just “pitch fests”), then you’ll appreciate this news.
Derek Gehl and his team of experts from the Internet Marketing Center are holding a number of 2-day live Internet marketing “bootcamps” in a number of cities around the world for ONLY $97.
In case you haven’t heard of Derek Gehl, Derek gets over 1.8 million unique visitors to his websites every single month and pulled in over $19 MILLION in online sales last year…
His former seminar attendees are raking in $8,750 to $66,200 a month with simple website businesses using what they learned at this 2-day event… and these are people just like you.
If you want to fast track your new online business, learn how to attract MORE visitors to your existing site, and turn those visitors into BUYERS, this is your opportunity to do so… for only $97.
Here is the lineup for July and part of August, and remember, more cities are being added all the time.
- Indianapolis, IN (July 7 &
- Houston, TX (July 14 & 15)
- San Diego, CA (July 21 & 22)
- Nashville, TN (July 28 & 29)
- Albuquerque, NM (Aug 4 & 5)
- Boston, MA (Aug 11 & 12)
For a complete itinerary of what you’ll learn at this exciting 2-day seminar… go here now:
To find a seminar in your city… and for a complete itinerary of what you’ll learn at this exciting seminar, visit Derek Gehl’s 2-Day Intensive Internet Marketing Seminars now.
BTW, Derek is throwing in a special BONUS gift to the first handful of people to save their seats… but quantities are limited, so reserve your seat today.
Popularity: 22% [?]
NPT Digest: To link or not to link? That is the question…
Well, I certainly got a lot of reaction to last week’s review (anti-review?) of Project Black Mask.
Most of it was supportive, but there were a few interesting accusations thrown my way.
To find out what they were and read my response, check out today’s feature blog post, “To Link or Not to Link - The Grocery Store Analogy“.
Other posts this week include:
- New at Clickbank: Recurring Billing
- Happy Handbook Reader - comments on the revised SAH.
- Microsoft adCenter Adds Negative Keyword at Campaign Level
- Affiliate Classroom Revamped - Even better but still just a buck.
- SAH Club Members - Please Confirm Your Status - Some members payments did not go through. Please make sure that you have access to the SAH.
Til next time — promote and prosper.
Popularity: 24% [?]
SAH Club Members - Please Confirm Your Status
If you have ordered your update and received your login from the SAH member site, please confirm that you have access to the Super Affiliate Handbook download link.
I’ve noticed that a large number of those who joined as members do not currently have access, as their payments didn’t register with PayPal.
If that’s the case, the purchase link for the discounted Handbook will be available from within the secure area until June 30th.
Questions? Please contact us through the Support Desk.
Popularity: 30% [?]
Affiliate Classroom Revamped
Most of the recently launched affiliate training programs have a BIG bang launch, make money for the owner and then a year later (or less), they’re dead — as are their students’ businesses.
Recognized industry-wide as a premium affiliate training center, Anik Singal’s Affiliate Classroom isn’t one of those training programs.
Their web-based training program gives you small step-by-step instructions and tracks your progress (on as many websites as you want).
And AC’s students see results - over 50% of the students reported seeing an increase in their business of over 23%!
Affiliate Classroom just announced that they have completely revamped their entire training and have…
- Made the step by step EVEN simpler
- Added free tools… Keyword research is one of them
- Added new interviews, case studies & more!
They also have a team of over 10 people dedicated to helping their AC students build their business.
And all Affiliate Classroom asks for you to get started is $1. Check out the revamped Affiliate Classroom today.
Popularity: 24% [?]
To Link or Not to Link - The Grocery Store Analogy
Last Tuesday I wrote a review about the recently launched Project Black Mask. Although I summarily denounced the basic tactics espoused by its authors, I commended the work on its keyword research and generation section.
Although most of the comments posted about my review were supportive, I got an earful from a few who took great exception to the fact that I linked to Project Black Mask with my affiliate link.
Ooops! I did it again!
Some suggested that despite my warnings, readers may have be persuaded by the sales letter to buy the product for the wrong reasons - and that I was wrong to facilitate their purchase through my link.
Another - apparently without access to Dictionary.com - accused me of ‘profiteering’ which is defined as ‘To make excessive profits on goods in short supply.’ Ya right. Trust me on this - I turned far more people away from that product and saved my visitors considerably more money than I earned from that review. THAT was my intention.
As to affiliate linking… here’s what I think about that… Read more
Popularity: 45% [?]
Microsoft adCenter Adds Negative Keyword at Campaign Level
On Saturday June 23rd, Microsoft adCenter did an upgrade which expanded negative keyword management to the campaign level. This will make campaign management easier for those with numerous ad groups, as negative keywords added at the campaign level apply to all ad groups in the campaign.
Adding ‘negative keywords’ to either your ad groups or your campaigns keeps your ads from being displayed to customers who are unlikely to click your ad - or conversely, to the click-happy crowd.
For example, because I want to attract singles who are willing to pay for dating site memberships to Sage-Hearts.com, I like to add the word ‘free’ to my list of negative keywords, so those searching the web for ‘free dating sites’ won’t see or click on my ads.
BTW, Microsoft adCenter’s new account promo is still in effect. Get started for only $5 and get a $50 credit for ad clicks.
Popularity: 19% [?]
Happy Handbook Reader
Here’s a note that I just received from a happy Super Affiliate Handbook reader…
“It is excellent, by the way. I am particularly impressed with the chapter covering WordPress. You have a way with words, Ros! You have such a gift for writing. ~ Stuart DeJong”
Got yours yet?
Popularity: 23% [?]
