Google is Watching YOU!
Today’s article about keeping your affiliate marketing business organized has been pre-empted by more important Internet marketing matters, but will be published next week.
What’s more important than staying on top of your business?
Well, HAVING a business to stay on top of… for starters.
Read Jason Potash’s article “Google is Watching You!” to learn about problems affiliate marketers have been experiencing of late.
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Looking for a Good Affiliate Progam?
This issue of the NPT is short.
I’m sick, and my doctor has ordered bed rest. He obviously has no idea how many items got added to my ‘to do’ list during Affiliate Summit ‘05. 
But such is life. I’ll take his advice and plan to resume normal operations next week.
So, only 2 items… an update on happenings at the Internet Marketing Center, and news about a new affiliate program that you’ll definitely want to join.
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Should I Become an Affiliate or Buy into an Ecommerce Mall?
Dear Rosalind:
It seems to me that my choices for starting an ecommerce business are:
1. Become an affiliate.
2. Sell my own products and service on my own site.
3. Buy into an online mall concept on which I can sell both my own products and services and sell as an affiliate.
I am thinking of buying into #3, the Mall concept, because the company promises that they’ll do the advertising, search engine submissions and they will deliver, ship, return, and update products in the catalog. They claim that owner of the mall should help with advertising and promoting only, and then site back and receive the weekly or monthly check.
I am specifically interested in the E-commerce store where I can sell any of my products and services. I am also interested in selling your books and those of other famous successful online entrepreneur.
Do you think my direction has good chance? How do you compare between entrepreneur selling a couple items versus others who sell large different items at discount prices? How do you see the E-commerce section that sell additional interesting products or services like your books or course etc? Can you point out what are advantages and disadvantages of each?
Thank you for your consideration and prompt reply.
Arthur P.
Hello Arthur,
The mall concept is the least likely approach to bring success.
Themed e-commerce sites that focus narrowly on the specific wants/needs of a niche market is a proven strategy that I use exclusively.
That’s because surfers don’t typically search for ‘mall’. Rather, they search for a specific item of interest to them, like ‘tennis shoes’, ‘anti-agining creams’ or ‘Britney Spears’.
Your primary objectives with any site are:
1) to provide a good shopping experience for your customers (make it super easy for them to find what they are looking for), and;
2) for your site to get found when they search for your site’s topic in the search engines.
Both objectives are easier to meet when you build single-theme content sites.
Moreover, when your site is devoted to a single theme, visitors will tend to stay longer on your site, which increases your chances of making a sale.
I suggest that for your first site, you focus on a hobby or topic that is of specific interest to you, or one in which you can become an ‘expert’. Sell your own products and sell as an affiliate.
Serve your customers, build trust and credibility and you’ll be well on your way.
When you’ve achieved success with your first niche market site, then branch out into other markets.
Although building your own site usually requires more time in effort, the rewards are always greater in the long run.
If you want to avoid some of the learning curve of building an e-commerce site, then you may want to consider using Site Build iT!. Site Build iT! has built-in market research and search engine submission tools, and will save you time and money, as it includes ALL the bells and whistles of a total ecommerce site.
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Affiliate Summit & Other News
This week’s NPT covers a variety of issues, including news from the Affiliate Summit ‘05, suggestions for IMC affiliates, changes to Revenue magazine, a Brad Fallon sidebar, a cool new keyword tool, Clickbank improvements, and your last chance to join Alan Bechtold’s ePublishing Mastermind.
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Tribute to Corey Rudl Posted
Corey Rudl.
Anyone who has spent a day or more looking for Internet Marketing information knows his name.
He literally touched the lives of MILLIONS of people, and helped countless thousands achieve success on the ‘Net.
Sadly, those who never met him in person will never get that opportunity, as Corey died in a tragic car racing accident on June 2nd, 2005.
To learn more about our mentor and dear friend, please read on…
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Corey Rudl - Sad, Sad News
I am deeply saddened to learn that Corey Rudl, founder and President of the Internet Marketing Center, died suddenly yesterday at the tender age of 34.
Here is the release from Associated Press…
“Two men were killed when their car crashed and caught fire at the California Speedway, authorities said.
Benjamin Miles Keaton, 39, and his passenger, Corey Nicholas Rudl, 34, both of La Jolla, died Thursday when Keaton’s 2005 Porsche Carrera GT left the track and slammed into a barrier. The engine compartment then caught fire, according to a sheriff’s report.
Rudl was pronounced dead at the scene. Keaton was airlifted to Loma Linda University Hospital, where he died about an hour later, according to the San Bernardino County Coroner’s Office.
The accident occurred while the track was being rented by the San Diego chapter of the Ferrari Owners Club.
The men are the fourth and fifth fatalities at California Speedway since it opened in 1997.”
In sharing his Internet marketing strategies and software solutions, Corey is credited with helping entrepreneurs and businesses worldwide succeed in their online businesses… my own included.
Only a few short weeks ago, at Yanik’s Underground Seminar in Washington, D.C., I had the opportunity and privilege to thank Corey in person for his (huge) part in my success … and now he’s gone.
Corey’s passing is a great loss to the world of Internet marketing and he will be sadly missed.
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