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Contextual Advertising: Alternatives to Google Adsense
By Rosalind Gardner | Contextual Advertising
Want to make more money by monetizing your site with ad networks other than Google Adsense?

Have you received the proverbial 'invalid click' pink slip and been dumped by Google Adsense?

Maybe you're not seeing an adequate return on your Adsense ads and want to see whether you can do BETTER with something other than Adsense?

Or perhaps you haven't figured out how to replace those Public Service ads and want to elimate them?

If THAT's the case, you can load an alternate ad when Google can't find a matching ad. Just set the google_alternate_ad_url variable in your AdSense layout code:

google_alternate_ad_url = "/adsense-alternate-ad.shtml";

Otherwise, here is a nice list of Google AdSense alternatives.

And by the way, regardless of the list...

adagency1

Adagency1 offers 70% payout - net 60 days via Stormpay.

To qualify:

  • site must be written in English
  • site must have 15,000 or more monthly impressions.
  • site must be professionally designed and include useful content
  • site must have top level domain (www.example.com)
  • site cannot contain any adult content
  • site can not infringe on any personal, intellectual property, or copy rights

AdBrite

Revenue split is 75/25 in your favor. There are two distinct things you can do with AdBrite -- buy ad space and/or sell ad space.

Advertisers can choose relevant sites on which to advertise on a PPC basis.

Publishers can sell ad space, and approve or reject every ad that's purchased for your site. Place a "Your Ad Here" Link on your site to sell the space.

Advertising.com

Select offers from a diverse range of advertiser partners and ad placement options including:
  • WebSelect: Select from cost-per-click, cost-per-acquisition and revenue-share offers. We provide you with real-time reporting and net 15 payouts.
  • RegSelect: Co-registration platform enables affiliates to supplement their registration path with advertiser offers. Advertising.com will host and serve creatives and landing pages to your site.

Affiliate Sensor

Tired of cutting and pasting Clickbank merchants Affiliate codes into your pages? You can now earn Clickbank revenue by signing up for Affiliate Sensor's free program.

Choose from over 10,000 of Clickbank's products using Affiliate Sensor's context-relevant, text-link affiliate ads. You just have to paste a little javascipt on your pages.

Ads are sorted to display the best performing products on top.

Learn more about Affiliate Sensor

AllFeeds

Display over 25,000 advertisers in various ways: Contextual ads, Popaway ads, Text Links, DHTML Popaways, and a Free Web Site Portal. Place news, sports, and weather on your site.

Pays 60% of bid prices. Must earn $25.00 before check will be cut.

Allfeeds can be integrated into your Google Adsense code to replace public service ads.

Searches go to Freesites.com, which look to be TE-generated pages and of little value.

AzoogleAds

Ousted from the CJ network in December 2005 for being "non-compliant" and because CJ "identified a series of isolated violations with Azoogle and has worked closely with them to rehabilitate and make the necessary corrections, to no avail", AzoogleAds continues on as a CPA network that places great emphasis on lead generation through Email marketing.

In addition to offering third-party Affiliate Program management, AzoogleAds' In-house programs center around debt relief, credit card assistance, satellite dishes, dating, car quotes and loans, and extended warranties.

BidClix

A bid-for-placement model, BidClix enables enables publishers to maximize yield by selling their advertising inventory to the highest bidder. Ads can be served as banners, towers and pop-unders.

Unlike pay-for-placement search engines (such as Overture, Google, FindWhat), BidClix does not sell keywords or search results.

Pays Net 15.

As of April 2005, BidClix had over 5,200 registered publishers, 10,400 registered advertisers and served approximately 1.1 billion ads per month, reaching an estimated 25 million individual consumers in the US and international markets.

Bidvertiser

Pays monthly, by check or PayPal with a minimum of only $10.

All ads are pre-approved by Bidvertiser's editorial team, but you can block unwanted ads as well. Only the highest bidders' ads are shown on your site.

Detailed reports are available.

Note: Yet another Merchant/advertiser that doesn't recognize countries with states and provinces outside the U.S. :-( (Try putting Canada in the drop-down folks!)

Buds Media

Pays 60% of gross, Net 30, via PayPal, Check, Wire,Xoom etc.

Remove unwanted campaigns, and opt-out of broad 'unsavory' categories such as Active X ,Spyware, 728 banners, Banner/pop combos, Wide Skyscrapers and Gambling ads.

Burst! Media

BURST! delivers more than 4 billion monthly advertising impressions, across 477 content channels, for its more than 2,000 specialty-content web sites.

Eligibility:

  • Represent specialty content. Portals, search engines, and sites of links to other people's content generally do not meet the criteria.
  • Have at least 5,000 page views per month.
  • Site language must be English.
  • Have a publicly stated Privacy Policy.
  • Agree to post BURST!'s Demographic Survey somewhere on the site.
  • Reside on its own top-level domain.
  • NO content or links to adult or sexually explicit content.
  • No unmoderated content.

Casale Media

Your site must receive more than 10,000 unique visitors per month, attract an English-based audience, and be hosted under a root domain to qualify for Casale.

Pays 70%, Net 30.

Chitika eMiniMalls

Although they serve up the most attractive contextual ads, the jury still seems to be out on the Chitika eMiniMalls network.

With many affiliates reporting income audits with losses of 30 - 50% of their expected Chitika earnings, numerous publishers have pulled the plug on this fledgling contextual advertiser, still in beta.

While Chitika publishes Net 30 payments, so far that hasn't been the case, and to make matters worse, rather than sending publishers notice of this contraventionof their terms of service, they merely posted in on their blog.

Maybe they haven't heard about 'blog to email' yet?

Follow the boards on this one though and cross your fingers that they rise to meet their initial expectations.

Claxon

Claxon Media pays 85% of gross on the 15th and 30th of each month check, wire, or PayPal.

Offers multiple ad formats, accurate stats, and the ability to preview ads, opt out of ads, and set up defaults.

Hurray! They also guarantee "speedy replies to questions and the best customer service possible".

Clickcent

Pays 65% - on 25th of the month for the previous month by check or PayPal

Non-exclusive, no volume contracts required.

Clicksor

Pays up to 85% of the advertising revenues, net 15 terms on a bi-weekly schedule. Check (min. payout: $50), or PayPal (min. payout: $20).

Media includes Text Banners, Graphic Banners, Pop-Under Advertisements, Search box and XML feed to host on websites or blogs.

ContextCash

Context Cash was developed by Michel Fortin, famous for writing some of the best pulling sales letters of internet marketers like John Reese and Frank Kern.

Context Cash now works with Amazon and Clickbank, and modules for Ebay, Paydotcom.com and other affiliate programs are to be added soon.

ContextClick

Canadian company offering 65% payouts at Net 45. Payments by check, wire transfer and PayPal

Earn 5% on both advertiser and publisher account referrals

contextWeb ContextAd

Targeted ads are rotated across your Web site are optimized based on relevance, performance, and price.

Pays 50% (fifty percent) of the net revenues for countable clicks. May provide Advertisers with free bonus impressions or clicks.

Pays within 15 days of the end of the month during which the cumulative total exceeds $25 (USD).

DynamiContext (Kontera)

Payments via check in US Dollars on balances over $100 US.

Who knows what percentage they actually pay?

Enhance Interactive TopLinks™

TopLinks™ pulls the most popular Enhance Interactive advertisers (based on the content of each page) and displays them in an advertisement form. Media includes pop-ups, pop unders, sidebars, skyscrapers or banners, or button/text links.

Commission is paid out every 30 days.

Fastclick

Earn up 65-percent on all advertising revenue your website generates. Fastclick pays by the 25th of the month for the previous month by check or PayPal.

No fees, Exclusivity contracts, volume contracts or serving charges.

Note: Pretty much a pain to try and sign up for. They turned me down the first time... apparently the person responsible for doing site reviews, DOESN'T do site reviews. A phone call is required if you're really interested.

Hurricane Digital Media

Pays 60% on non-exclusive agreements, 75% on exclusive, without monthly minimum Impression volume requirements. Net 45.

Kanoodle BrightAds

Kanoodle BrightAds ContextTarget™ and BehaviorTarget™ sponsored links are mapped to "topics" and "segments," not to keywords, which matches the content of your site to hand-picked areas of interest.

Pays a 50% share of the advertiser's charge. PayPal Payments.

Mamma Media Solutions

50% revenue share based on pay-per-click search results from Mamma Branded Search Box, co-branded site/search or XML-Based Content Delivery.

MIVA AdRevenue Xpress

Add relevant content through predefined Keyword searches, a co-branded search box or category and directory searches based on site content.

MIVA pays within thirty (30) days of the end of the calendar month in which MIVA receives the revenue, on balances $25.00 and over.

I was unable to locate a percentage value for the amount pays its publishers on contextual advertising.

Nixie

Runs an exclusive offer - "website using Nixxie ads may not publish on its web pages advertising from competing advertising companies".

Note: Unable to locate ANY payment terms on their site.

Quigo AdSonar

Pays thirty (30) days of the end of the calendar month during which Quigo collects any Click Through Revenue, Quigo will pay to Publisher a percentage of Net Revenue set forth in the version of the Agreement that is presented to Publisher after Publisher receives a user name and password, minus any applicable withholdings.

Note: Doesn't specify WHAT percentage of net revenue is paid.

RealCast Media

Advertising Size and Location. All banners must be placed Above the Fold on your web site screen. Banners must be viewable without scrolling...

I don't think so...

RealTechNetwork

Net 60. Requirements:
  • At least 25,000 impressions per month (12,500 Unique).
  • Root level Domain Name (Http://www.mydomain.com ).
  • 80% US/UK/CAN audience, however, will pay for all international traffic.
  • No applications from free e-mail accounts (I.E. email @ Hotmail.com) will be proccessed.

Referal network - Earn 5% of referred advertiser's expenditure and 5% of referred publisher's earnings for life of referral.

Revenue Pilot

You will be paid 60% of each search term bidded value. That means that if keyword "flowers" is bidded at $1, you will automatically earn 60 cents from that click.

Payments are processed on the first business day after the last billing period. You will get paid within 60 business days via US check for the previous month's earnings or choose PayPal.

Minimum payout amount is $25.00

Referal program pays 10% of all earnings from accounts that are referred by you.

RightMedia

Right Media serves ads through Yield Manager, which is their auction-based transactional platform.

Note: Not your standard ad agency site. TONS of good info, but I found it nearly impossible to find the signup form!

SearchFeed

Two ways to monetize with either the "Search Engine Generator" or as a "Category Chaser".

Search box and a specialized results page match the look of your site.

Referal program offeres monthly commissions of up to 7% for advertisers and up to 5% for affiliates - based on actual click activity for each new advertiser and/or affiliate who joins one of Searchfeed.com's services.

Board comments: "Will accept any type of site, but don't expect more than a penny per click".

TargetPoint

You are guaranteed to receive at least 50% of the total on–click revenue. Payment options include bank checks, PayPal and Wire transfers (if eligible).

Traffic Marketplace

Pays 65% of the revenue your site's users generate. Reports that top publishers are earning over $10,000 per month.

Net-30 terms.

Tribal Fusion

Tribal Fusion™ pays publishers 55% of all revenue secured by your site.

Payment terms are net 45. Tribal Fusion™ will issue and mail you a check 45 days after the last day of the month during which your site generated more than $50 in net revenue.

ValueClick

Commission Junction's parent company, use the "IAB" methodology for measuring impressions, clicks, leads and acquisitions, and payments are based upon delivery in accordance with these measurements and tracking data calculated by ValueClick.

On the first day of each month, ValueClick will total all accumulated data for the previous month. Payments made Net 30 to Publishers who have earned more than $30.00 .

Veoda

Veoda's rates start at 60% and top partners can receive up to 90% per click. Average small to medium website owners receive 80% per click.

Vibrant Media IntelliTXT & SmartAds

Contextually relevant banner ads are dynamically delivered (see pic below) adjacent to immediate editorial content. Publishers receive fixed CPM for all paid SmartAD units served on the site.

Yahoo Publisher Network

To be considered for the Yahoo! Publisher Network beta program, you must have a valid U.S. Social Security or Tax ID number, and web site content that is predominantly in English and targeted at a U.S. user base.

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