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Content is KING! Create or Find Content for Your Site
By Rosalind Gardner | Develop Site Content
Useful, informative content always has been, and always will be, King

HATE to write? No problem! Private Label Rights are HOT!

Learn how to use and Profit from private label rights, and check out this list of recommended "PLR" distributors.

Useful, informative content always has been, and always will be, King.

Good site content is what your visitors want, need and expect; and good content is what you must deliver if your site is to be super-successful.

Basically, there are 6 ways to put content on your site, which I've listed below in order of best to not-that-great.

  1. Create Your Own Content
  2. Hire a Ghostwriter
  3. Buy Resale & Private Label Rights (PLR)
  4. Source Copyright-Free (Public Domain) Work ***
  5. Use Other Authors' Content
  6. Use Merchant Copy

I've personally written 90% or more of the copy on all my sites. Occassionally, if I'm in a hurry to 'get the word' out due to an imminent product launch, I'll use Merchant copy which I almost always alter.... with permission, of course!

Yes, all that writing takes time, but when you're writing about things that are near and dear to your heart, it's not work - it's FUN!

Better yet, strong personal endorsements ALWAYS convert better than merchant copy.

But what do you do if you don't like to write, or think you can't write?

Well, let's see... you could LEARN. :-) Writing is really not that difficult. You just pretend you're talking to a friend and write down what you would say.

Otherwise you can hire a ghostwriter, or buy a package of pre-written articles in your particular niche.

I've listed books, packages and tools below that will help you learn to write and source content on the web.

Cheers,

P.S.: Even if you think you can't write, PLEASE review the section on "Create Your Own Content" first. What you learn may surprise you!

P.P.S.: If you already develop your own content, and want to get thousands of links to your Web Site by having your articles published on highly ranked sites, I HIGHLY recommend that you visit Jason Potash's "Article Announcer" site.


Create Your Own Content

I firmly believe that creating your own site content is the best way to succeed online as an Internet Affiliate marketer... and SUCCESS pays much larger dividends.

Here are my recommendations for the best tutorials on the subject of content creation.

Turn Words into Traffic - With Jim and Dallas Edwards' simple "Turn Words into Traffic" system, your articles will soon be all over the Internet attracting visitors to your website like bees to honey... even if you think you can't write.

Make Your Content PreSELL - As affiliates, we don't sell, we PREsell, and Ken Evoy teaches us how to do exactly that in "Make Your Content PreSELL". It's a ridiculously cheap investment at only $9.95. Read one reader's glowing review.


Hire a Ghostwriter

OK, if you're really and truly AFRAID to write, then having someone else write your site content IS a possibility. TONS of webmasters build content for their sites quickly and cheaply using ghostwriters hired through Elance. Some pick up content for as little as $2 per article, but remember, you do get what you pay for. You'll find more options for hiring ghostwriters in the "Content and Article Marketing" listed below under "Additional Recommendations".

Visit Elance now.


Buy Resale & Private Label Rights

Resale & Private Label Rights - Niche content packages and private label rights have become all the rage of late. In this section you'll find a number of products with resale rights and private label right packages. Included is a Link to Public Domain Riches which teaches you how you can freely use information in the public domain to create your own products.

Get more information about Resale & Private Label Rights


Source Copyright-Free (Public Domain) Work

Want to create your own ebook... easily? Then consider using a public domain work. Public domain works, eg. books, poems and articles have NO copyright protection. Anyone (me, you, anyone) can copy, modify and sell them. Better yet, you can even remove the original author's name and treat it as your own.

Moreover, once you modify a public domain work it becomes your property. The modified work receives an automatic copyright just like it would if it were an original work.

Public Domain Riches - Learn how to source public domain works to sell as your own material!

Public Domain GOLDMINE - Yanik Silver and Michael Holland have done the work for you. This package contains 35 different public domain along with all the market research, competitive analysis, Keyword analysis, back-end affiliate Revenue sources, and potential joint venture partners. Limited quantities available.

Merchant Copy

Using merchant copy is the option of last resort. Your visitors have seen that ad so many times before they get to your site, that when they see it again, they'll just click away. For a successful site, please use one of the options listed above.


Use Other Authors' Content

It used to be that you would have to go to GoArticles.com or EzineArticles.com and select each free article one-by-one for use on your site.

Well, finding content has just gotten a whole lot easier. The software listed below lets you Download hundreds of free articles to your computer, and even automatically creates the pages for your site.

Be warned however, PLEASE respect authors' guidelines and those of the article directory managers. Abuse of this software can hurt your bottom line.

Article Equalizer - If you've been building content-rich websites using other authors' articles from GoArticles, ArticleCity and EzineArticles.com, you'll absolutely love Article Equalizer by Jeff Alderson and Rod Beckwith. Article Equalizer lets you access and download articles from article directories and put it up on your site FAST.

Article Automator - Similar to Article Equalizer, Article Automator lets you type in a keyword and the research, formatting and page creation are done for you automatically... all ready to Upload to your site.


Additional Recommendations

Copywriting and Content Marketing Tutorials - Get access to information about copywriting and public domain works. Learn how to bring traffic to your site through article marketing.

Content and Article Marketing - In this section you'll find article distribution software, access to ghostwriters, article miners, headline creators and more. Includes "Article Announcer" which is article distribution software that puts your content on other webmasters sites and was listed in my "Best of 2005" newsletter.

Content Development Software - Find software that will help you create sales letters and headlines with a quick click of your mouse!

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