Submitting your press release to all the press distribution services can be time-consuming and costly if you posted to each service individually.

However, Jeff Alderson, developer of AdWord Analyzer has done it again with his latest software, PressEqualizer.

Even if you've never written a press release before, Press Equalizer will make that seemingly daunting task easier, as Jeff includes a number of different examples to suit your needs.

I'd recommend spending some time reading press releases at PRWeb.com or other newswire service to get the 'gist' of how good press releases are written.

Ultimately, your goal should be to attract media attention with your release and receive even MORE traffic than from all those links you'll get with PE.

Although $97 may seem a little steep for yet another piece of software, it is a one-time investment for software that you will end up using regularly.

What others have said about Press Equalizer:

I've been wanting something like this for a long time!

We all know that press releases are a backdoor to get sites indexed and receiving traffic, BUT submitting sites manually is too time consuming - until NOW.

It's a breeze to use Press Equalizer and I can submit multiple sites to various press release sites quickly and easily.

My sites get back links from those high PR sites instantly, which help my sites ranking. Not to mention that I get additional traffic from those press releases.

It's an excellent piece of software!

William Shi

In terms of getting traffic to your sites, increasing backlinks and Google PR; I give PressEqualizer a 5/5 'Cool Tool' rating.

If you are interested in using press releases to market your site and its content, you'll also find Jason Potash's "Article Announcer" software very useful to get your articles placed on dozens, even hundreds, of sites; creating fabulous backlinks, increased PR and free traffic to your sites.