As an Affiliate marketer, it's astonishing to see how many online merchants don't have an Affiliate Program in place to market their goods.
That's just crazy!
Basically, they're LEAVING MONEY ON THE TABLE… and lots of it.
Who knows? Maybe they're afraid of 'sharing' their profits and 'losing out' somehow?
Again, that's Crazy!
Having hundreds and thousands of affiliates promote your products INCREASES net profits - it doesn't cut into existing income.
Here are the 3 BEST reasons to start your own affiliate program:
- Get Free Promotion - As a Merchant, finding suitable websites on which to run your ad campaigns is a time consuming and expensive process. Putting an affiliate program in place requires a much smaller investment. A successful affiliate program can easily become an online merchant's largest traffic generator.
- Increase Search Engine Ranking - Search engines, Google in particular, calculate Link popularity as one of the main factors in how they list and rank sites. As such, links into your site from affiliate sites certainly help to improve your rankings.
- Improve Brand Popularity - How did strictly online brands like Amazon and Match.com become so popular? Because of their affiliate programs! When you have tens, or even hundreds of thousands, of affiliates all promoting your site, you gain phenomenal exposure. Better yet, all that exposure is free but for the cost of the affiliate program set up and the commissions you share with your affiliates when they make a sale.
I know from personal experience that my affiliates are responsible for the lion's share - around 75% - of sales of my Super Affiliate Handbook.