Earl Nightingale once said that if a person does not prepare for his
success, when his opportunity comes, it will only make him look
foolish. You've probably heard it said repeatedly that luck is what
happens when preparedness meets opportunity. Only when you've paid the
price to be ready for your success are you in a position to take
advantage of your opportunities when they arise. And the most
remarkable thing is this: The very act of preparation attracts to you,
like iron filings to a magnet, opportunities to use that preparation to
advance in your life. You'll seldom learn anything of value, or prepare
yourself in any area, without soon having a chance to use your new
knowledge and your new skills to move ahead more rapidly.
There is a series of things that you can do to become ready for
success. All of these activities require self-discipline and a good
deal of faith. They require self-discipline because the most normal and
natural thing for people to do is to try to get by without preparation.
Instead of taking the time and making the effort to be ready for their
chance when it comes, they fool around, listen to the radio, watch
television, and then they try to wing it and dupe others into thinking
that they are more prepared than they really are. And since we're all
transparent, since just about everyone can see through just about
everyone else, the unprepared person simply looks incompetent and
foolish.
Preparation also requires a lot of faith because you have no proof
in advance to demonstrate that the preparation will pay off. You simply
have to believe, deep within yourself, that everything you do of a
constructive nature will come back to you in some way. You have to know
that no good effort is ever wasted. You have to be willing to sow for a
long time before you reap, knowing that if you do sow in quality and
quantity, the reaping will come about inevitably with the force of a
law of nature.
Look at your work. Be honest and objective about your strengths and
weaknesses. What are you good at? What are you poor at? What is your
major area of weakness? What must you absolutely, positively be
excellent at in order to move to the top of your field? What one skill
do you have that, because of its weakness, may be holding you back from
using all your other skills?
Norman Augustine, CEO of Martin Marietta Corporation, recently said
that the most important thing he learned in the last 10 years of
business was that your weakest important skill determines the extent to
which you can use all of your other talents and abilities. In looking
at the hundreds of people who worked below him in his corporation, he
had found that people's careers were largely determined not only by
their strengths but also by their weaknesses. The very act of
overcoming a particular weakness, through preparation and practice, was
enough to propel a person into the front ranks in his or her career.
In preparing for success, one of the very best questions that you
can ask yourself, continually, is: "What can I and only I do that, if
done well, will make a real difference in my career?" Usually, there is
only one or perhaps two answers to that question. Your ability to
honestly appraise yourself and to identify the particular skill area
that may be holding you back is critical.
Remember when I said that preparation requires both self-discipline
and faith. It requires self-discipline because your natural tendency is
to do more and more of those things that come most easily to you, and
to avoid those areas that you don't enjoy because you're not
particularly good at them yet. It requires faith and character for you
to admit your weaknesses in a particular area and then resolve to go to
work to develop yourself so those weaknesses don't hold you back.
The greatest change that has taken place in our society in the last
20 years is that it's become an information-based society. More than 50
percent of the working population is in the business of processing
information in some way. This means that we now have a knowledge-based
society and that you're a knowledge worker. You work with your mind,
your brain, your mental talents and abilities. You no longer "load that
bale and tote that hay." You work by thinking, and the more effectively
you think and the better prepared you are mentally, the more productive
and positive you'll be.
One thing that has helped me enormously over the years is the habit
of getting up early in the morning and spending the first 30 to 60
minutes reading something uplifting. You can read material that is
educational or motivational or even inspirational. Many people read
spiritual literature. Henry Ward Beecher once said, "The first hour is
the rudder of the day." This is often called the "golden hour." It's
the hour during which you program your mind and set your emotional tone
for the rest of the day. If you get up in the morning at least two
hours before you have to be at work, or before your first appointment,
and spend the first hour investing in your mind, taking in "mental
protein" rather than "mental candy," reading good books rather than the
newspaper or magazines, your whole day will flow more smoothly. You'll
be more positive and optimistic. You'll be calmer, more confident and
relaxed. You'll have a greater sense of control and well-being by the
very act of reading healthy material for the first hour of each day.
After just three days of reading for 30 to 60 minutes in the
morning, you'll notice a profound difference. you'll begin to develop
what Dr. William Glasser called a "positive addiction." As a result of
your early-morning reading, you'll feel so good about yourself and your
life that you'll develop a desire and motivation to get up earlier,
even though your tendency in the past was to sleep in later. Try it and
see. it's a wonderful experience, and it can have a profound impact on
the rest of your life.
In the period of time before work, another thing that highly
successful people do is plan and prepare for their entire day. They
review all of the tasks and responsibilities that they have for the
coming hours. They carefully make a list of all their activities, and
they set clear priorities on the activities. They decide which things
are most important to do, which are secondary in importance, and which
things should not be done at all unless all the other things are
finished. They then discipline themselves to start working on their
most important tasks and stay with them during the day until they're
complete.
Again, the natural tendency of the low performer is to do what is
fun and easy before he does what is hard and necessary. Underachievers
always like to do the little things first. They are drawn to the tasks
that contribute very little to their careers or future possibilities.
But high achievers are not like that! High achievers discipline
themselves to start at the top of their list and to work on the
activities in order of importance, without diversion or distraction.
If you're in sales, you should spend fully 80 percent of your time
prospecting until you're so busy with presentations and proposals that
you've no time left to prospect at all. In fact, whenever you have
money problems of any kind, you should look upon them as a signal
telling you that you need to reorder your priorities and to prepare
more thoroughly to accomplish more of the things that contribute the
greatest value to your life.
Another way to prepare for success is to eat right. Energy and
dynamism are essential to your success, and they're possible only when
you're sharp and alert. There are foods that are highly nutritious and
that give you high energy and vitality on through the day. Also, there
are foods, which you eat usually by habit, that are hard for your
system to digest and that tire you out and make you slow and drowsy in
the morning and the afternoon.
The chief culprits in diets are foods containing fats of any kind.
More and more nutritional research suggests that fatty foods, which
require the greatest effort on the part of the body to break down and
digest, are the real enemies of human performance. Fats are becoming
closely linked to many illnesses and ailments. One reason why people
drink so much coffee is to counteract the drowsiness that occurs
naturally in the morning because their stomachs are so loaded down with
fatty foods.
You see, the process of digestion is the activity of your body that
consumes the most energy. When you eat foods that are hard to digest,
your body rushes blood from everywhere to the digestive system to work
to break them down. In this process, the digestive system draws away
blood from the brain and the muscles. The reason you feel drowsy after
a large meal is because the blood has gone from your brain to your
stomach. The reason you get cramps when you engage in vigorous physical
exercise immediately after eating is because a substantial amount of
blood has been drawn from your muscles to aid in the process of
digestion.
The key is to eat lightly and healthily. Eat more fruits and
vegetables. Eat more whole-grain products. In his book Eat to Win,
Robert Haas says that your diet should be comprised of 75 percent
carbohydrates, 15 percent fats and only 10 percent proteins. Since the
average diet in America contains as much as 50 percent fats and
proteins, there is ample room to improve. And every move that you make
toward a high-carbohydrate diet will give you more energy and make you
sharper in everything you do.
In preparing for success throughout the day, you should also talk to
yourself in a positive way. The work by Dr. Martin Seligman at the
University of Pennsylvania has demonstrated that the way you talk to
yourself largely determines your emotions, how you feel about yourself
on a minute-to-minute basis.
If you don't deliberately and consciously think about what you want,
and talk to yourself in a positive way, your mind will tend to slip
toward your worries and your concerns. And negative thinking takes the
edge off your personality and your enthusiasm, which is so important to
your success with people.
A few years ago, Dr. Abraham Zaleznik of Harvard University did an
interesting study on disappointment. He found that successful people
bounce back from disappointments far faster than unsuccessful people do.
And what I've learned is that the key to your keeping yourself
positive and optimistic is preparation in advance of the ups and downs
that you'll experience each day. For example, if You're in sales,
change the way you talk to yourself by viewing yourself as a "rejection
specialist" rather than a "sales specialist." If you define yourself as
a sales specialist, you'll be setting yourself up for failure,
disappointment and lowered self-esteem with every rejection you get.
But, on the other hand, if you look upon yourself as a rejection
specialist, you'll be setting yourself up to feel like a winner every
time someone turns you down for any reason. You can look upon every
rejection as a percentage of a sale. If it takes you 20 calls to make a
sale, you can look upon a rejection as 5 percent of the Commission that
you receive for making that sale. In this way, every person you speak
to actually pays you money. You simply collect it when you make the
sale that is inevitable when you speak to enough people. Every time
someone turns you down, you're a winner. You're just that much farther
ahead. You're just a little bit closer to the sale that must come if
you keep on keeping on.
Use every setback or disappointment as a spur to greater effort.
Decide that nothing will ever get you down. Decide that you will bounce
back instead of break. Develop a resilient or hardy personality. Become
the kind of person who is always cheerful, no matter what happens on
the outside. Develop an attitude of gratitude, and give thanks for
everything that happens to you, knowing that every step forward is a
step toward achieving something bigger and better than your current
situation. In this way, you become a far more resourceful and effective
person. Preparing mentally, you become almost unstoppable.
If You're making sales calls, resist the "parking-lot mentality" of
the average salesperson. The average salesperson doesn't think about
the client until he drives onto the parking lot, and he stops thinking
about the client when he drives off. Instead, prepare thoroughly for
each call. Review your file of notes on the customer, and establish a
clear set of call objectives before you go in. Know what you're doing
and why. Be very clear on what you want to accomplish with this call.
If a person were to ask you how you would judge whether or not this
upcoming call was successful, you should be able to tell that person
exactly what you want to accomplish, and after the call, you should be
able to tell that person exactly what you achieved. Most salespeople
never do this. When you ask them if a call was successful, they don't
know how to answer you or how to base it. But this is not for you.
In everything you do, preparation is the key. If you want to be
ready for success, you have to plant the seeds well in advance of the
harvest that you expect. Do what the winners do: Think on paper.
Memorize the winner's creed: "Everything counts." Everything you do is
either moving you toward your goals or moving you away. Everything is
either helping you or hurting you. Nothing is neutral. Everything
counts.
A successful businessman was once asked for advice by a young person
on how he could be more successful faster. The businessman told him
that the key to his success had been to "get good" at his job.
The young man said, "I'm already good at what I do."
The businessman then said, "Well, get better!"
The young man, somewhat self-satisfied, said, "Well, I'm already
better than most people."
To that, the businessman replied, "Then be the best."
Those are three of the best pieces of advice I've ever heard: Get
good. Get better. Be the best!
Remember, we live in a knowledge-based society, and knowledge in
every field is doubling approximately every seven years. This means
that you must double your knowledge in your field every seven years
just to stay even. You're already "maxxed out" at your current level of
knowledge and skill. You've reached the ceiling in your career with
your current talents and abilities. If you want to go faster and
farther, you must get back to work and begin to prepare yourself for
greater heights. You must put aside the newspaper, turn off the
television, politely excuse yourself from aimless socializing and get
back to working on yourself.
A quotation by Abraham Lincoln had a great influence on my life when
I was 15. It was a statement he made when he was a young lawyer in
Springfield, Illinois. He said, "I will study and prepare myself, and
someday my chance will come."
If you study and prepare yourself, your chance will come as well.
There is nothing that you cannot accomplish if you'll invest the effort
to get yourself ready for the success that you desire. And there is
nothing that can stop you but your own lack of preparation. Let me end
with this beautiful poem by Henry Wadsworth Longfellow: "Those heights
by great men won and kept; / Were not achieved by sudden flight; / But
they, while their companions slept, / Were toiling upward in the night"
Your possibilities are endless, your potential is unlimited, and
your future opens up before you when you prepare yourself for the
success that must inevitably be yours.
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