Please note: The following review applies to SpeedPPC Version 2. Version 3 was released on April 8th, 2008. The latest version was made simpler to use by less experienced PPC marketers and now includes many MORE features than the original.

I finally spent some time over the weekend playing with Speed PPC by Jay Stockwell, a qualified Adwords professional.

As stated on the sales page, Speed PPC "requires that you have at least a basic knowledge of PPC marketing" and as a result "we can't give advice and don't provide training on PPC basics".

I concur with the first statement completely. The software is definitely not for those who are completely new to pay per click marketing. However, as he obviously knows PPC marketing inside and out, I do think that Jay would have done well to include a basic PPC guide for those keen to learn and take action using his handy software.

And although I'm not sure that Speed PPC will actually help experienced search marketers build their pay per click advertising campaigns "72,500% faster", it will save users a big whack of time... once they master the software.

Now I admit that I probably took longer to figure it out than the average user as I hate reading instruction manuals. Not that the instructions are long, I just really like super-intuitive software that lets me plug and play without having to work for it.

As such, the instructions in the Speed PPC System Guide could have been more thorough and used better examples. "Want Abilene? Cheapest Abilene Online. Free Shipping. Limited Offer" was a sad example to show of the software's powerful 'Dual Core' keyword and ad outputs.

Regardless, after about 2 hours of reading and hitting different combinations of radio buttons (and building a few campaigns that had too many keywords and ad groups for the Google Adwords Editor to accept, I finally built a small 672-keyword U.S. state-related campaign using only 3 base keywords and the U.S. state expansion list. It took only seconds to generate the outputs and all were uploaded to Google Adwords via my Google Adwords Editor a few minutes later.

Other "Expansion lists" included with Speed PPC are US city names, Australian city names, Australian suburb names, UK town names, top 1000 movie names, top 1000 music artists, top 1000 actors, top 300 Xbox games, top 300 Xbox 360 games, top 300 PS2 games, top 300 PS3 games, cell phone model names, car model names, motorcycle model names, perfumes, cosmetics, digital camera model names, video camera model names, router model names, laptop model names, printer model names, and occupations.

Compared to how I used to build state-related campaigns using an Excel spreadsheet, Speed PPC was very swift both in terms of speed and ease. Better yet, the resulting search to ad display relevancy is MUCH much better.

For example, if someone searches for "New York Singles" not only will your ad title be "New York Singles", but Jay also teaches you how to modify your landing pages to display the same phrase.

Although I did not try out the "Affiliate Datafeed Landing Page Generator" software that is included in the package, I imagine that for pure search affiliates who use huge product datafeeds and want to track the efficacy of their campaigns down to the model name, this piece would be very helpful indeed.

In summary, once the software has been mastered, Speed PPC is a worthwhile tool for experienced search marketers who want to quickly build BIG, highly relevant campaigns which result in higher quality scores and lower ad costs.

Although Speed PPC is pretty pricey at the posted price of $497, Jay has offered my readers a 20% discount ($397) and there is a 60-day money back guarantee.

If you're a dyed-in-the-wool search marketer, or better yet, a content publisher who uses PPC marketing to drive traffic, I'd say give it a shot and set aside a morning to build some of those new campaigns you've been thinking about doing over the holidays. A well-versed pay per click advertiser should be able to recoup their Speed PPC investment in fairly short order.