September 25th, 2007 marks the launch of PPC Classroom, Jeremy Palmer and Anik Singal's mega PPC marketing training course.
For those who have not yet have added pay per click advertising to their marketing efforts, I've detailed some essential points regarding PPC marketing and the training course as follows:
At very least, be sure check out the video to get some valuable research tips and to see one of Jeremy's Affiliate site landing pages.
Just enter your name and Email address into the form on the right side of the PPC Classroom landing page to access the Free video.
The Power of PPC Marketing
If you've read my book (The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online) you know that pay per click (PPC) advertising is an absolutely essential component in every super affiliate's marketing strategy.
I started using PPC in 1998, as soon as I learned about Goto.com, the first pay per click search engine (now Yahoo! Search Marketing) and I've used PPC everyday since then to drive targetted traffic to my affiliate web sites.
In a nutshell, I wouldn't even think about doing business as an affiliate without also using PPC.
Contrary to the naysayers assertions, affiliates don't throw their money down the drain with PPC. Affiliates actually save time and money and improve their Conversion rates by starting with small budget PPC campaigns to test markets and landing pages.
Once they know their projected ROI, smart affiliates then use PPC to drive loads of traffic to their sites fast.
The point is that PPC advertising works. Anyone who tells you otherwise, i.e. that PPC advertising is too expensive, too risky or too difficult either hasn't tried it, doesn't know how to do it right OR, - may be trying to keep you from competing with them!
Worried about Losing Your Shirt with PPC?
If you've been worried about using PPC marketing to drive traffic to your sites - worry no more. Anik Singal convinced Jeremy Palmer to share his PPC secrets in the PPC Classroom.
Jeremy Palmer is the ultimate 'search affiliate' earning over $1.4 million last year, and a million the year before that, and so on. Jeremy is a certified Commission Junction Performer, a CJ Horizon Award Winner, a Yahoo Search Marketing Ambassador and a Google Advertising Professional. He is also on Commission Junction's Publisher Advisory Board.
In other words, no one is better qualified to teach PPC marketing to affiliates than Jeremy Palmer.
PPC Classroom Course Contents
Section 1 Introduction To Pay Per Click Advertising
- Advertising Your Site In The Search Engines
- How PPC Ads Are Triggered & How They’re Ranked
- Keyword Matching
- How PPC Pricing Works
- Making Sense Of Your PPC Stats
- Planning Your PPC Strategy
Section 2 Finding Your Niche In Pay Per Click
- Start With What You Already Know
- How To Assess Demand And Supply For Your Niche
- Catch The Next Big Wave
- How To Identify Hot Products
- Find A Niche With Good Demand
- Evaluating The Competition And Building Your USP
Section 3 Finding the Right Merchant Partners
- Using Affiliate Networks
- Searching for Merchants Online
- Go Directly to the Merchant Website
- Merchant Selection
- If You Were a Customer…
- Reporting Considerations
- Return Days & Reversal Rates
- Payment Considerations
- Marketing Material
- Picking Merchants with Favorable PPC Policies
Section 4 Affiliate Pay Per Click Models
- Direct Linking
- Arbitrage/Direct Linking To Merchant
- Landing Page
- Opt-In
- Merchant Considerations
- Different Kinds Of Offers
Section 5 Niche Research
- How To Find Profitable Niches
- Talking To Networks
- Top CPA And Affiliate Networks
- Finding Merchants
- Finding Emerging/Undiscovered Products
- How To Use Affiliates Alert
Section 6 Keyword Research
- Understanding Intent
- Low Hanging Fruit?
- Complementary Keyword Strategies
- The Keyword Buying Cycle
- The Long End Of The Tail
- Keyword Research Tools
- Negative Keywords
- Guesstimate Cost To Advertise
- Categorizing Keywords
- Organizing/Managing Keyword Data
Section 7 Setting Up Your Campaigns
- Work Flow/Checklists
- Tools To Facilitate This Process
- Planning/Organizing
- Campaign Goal(S)
- Setting Up Logical Campaigns/Ad Groups
- Language/Geo-Targeting
- Time-Based Campaigns/Day Parting
- Keyword Triggered/Content Triggered/Both?
- Landing/Destination Pages
- Budget Considerations
- Negative Ad Copy/Keywords
- Match Types
- Tracking/Analyzing
Section 8 Writing Your Ads
- Know Your Customer
- Review Well Performing Ads To Base As Model
- Writing Eye-Catching Headlines/Descriptions
- Display Urls
- Destination Urls
- Dynamic Keyword (Parameter) Insertion
- Split Testing
- Examples Of Good Ads
- Avoiding Unwanted Clicks
Section 9 Bidding Strategies
- How To Start Bidding
- How Often To Check And Update Campaigns?
- Tracking Time Of Sales To Your Advertising
Section 10 The Value Of A Click
- Estimating Click Costs
- Know Your Commission Terms
- Creating A Budget
- Understanding Roi
- When To Abandon A Keyword
- Bidding Strategies
- Position Strategies
- Click Fraud
Section 11 Landing Pages
- Why Landing Pages Are Important
- Anatomy Of A Landing Page
- Types Of Landing Pages
- Optimize For One Conversion Goal
- Removing Unnecessary Elements
- Tracking
- Masking Affiliate Links
- Building Trust/Adding Value
Section 12 Tracking System
- TBS – My Private Tracking System
- Downloading/Uploading Cost Reports
- Downloading/Uploading Commission Reports
- Making Sense Of It All
- Which Keyword Resulted In The Sale?
- Google Tracking Codes
Section 13 Putting It All Together
- Live Google Example
- Live Yahoo Example
- Live Microsoft Example
Section 14 PPC Tools Reviewed
- Campaign Creation Tools
- Campaign Spy Tools
- Campaign Management Tools
Section 15 Appendix - Supplemental Materials
- PPC Resources
- Action Plans/Checklists
- Spreadsheets
- Scripts
You'll Get Proprietary PPC Software & More...
In addition to the PPC Training Program, Jeremy has promised to include the proprietary software that he uses to automate his pay per click campaigns. Getting your hands on this software alone will be worth the price of the course.
Moreover, I know that Jeremy and Anik will be announcing some very special bonuses for students in the next few days - bonuses that will make this training course like none you've ever seen offered before.
Up to $857.00 in PPC Classroom Bonus Offers
BONUS offer has expired.
Because I am behind Jeremy and Anik's PPC Classroom training 100 percent, I'm throwing in up to $857.00 worth of bonuses to encourage you to take part in this program and purchase through my affiliate Link.
If you are one of the first TEN people to buy through my affiliate link, you will get TWO HOURS of telephone consulting time with me (value $798). You will also receive a softcover copy of my Super Affiliate Handbook ($59).
Everyone else who buys PPC Classroom through my link will receive an hour-long consultation ($399 value).
To receive my bonuses, bookmark this page and purchase the course through my link PPC Classroom link on September 25th.
IMPORTANT NOTE: Clear your cookies before you click the link to purchase the course. Then visit my Support Desk and submit a ticket with PPC Classroom bonuses as the title. We will note your purchase and the bonuses will be made available to you after the refund period is over.
In the meantime...
Check out the FREE PPC Classroom video!
Invest just 16 minutes 10 seconds to watch the "Find your first 6-figure niche for pay per click marketing". The video covers:
- The best "BIG" networks
- Key features for finding programs
- How to research the value of an Affiliate Program suitable for PPC marketing
- Top keyword research tools - how Jeremy combines tools to come up with the best keyword list for ppc marketing
- You'll see one of Jeremy's landing pages
- The proprietary software that Jeremy developed to automate his PPC marketing efforts.
Visit PPC Classroom today! and be sure to come back on September 25th, and buy the program through my link to get your Bonuses!! Bookmark this page now!
