Ros Raves about Free Search Engine Traffic

Who on earth started the rumor that the Rosalind Gardner doesn't get search engine traffic from having pages optimized for the search engines, but only pays for traffic?

Oh, I can guess who that might be... but I won't mention any names, 'cause he's already at a decided disadvantage in super-affiliate-dom... and hitting your competitors when they're already down just isn't nice :-)

I may indeed be blonde, but I'm not (so) dumb not to take advantage of free search engine traffic at any and every opportunity.

Sure, I pay for advertising. That's the best way to get traffic to your web site FAST. Paying for site traffic puts your sites directly in front of the eyeballs of potential customers, which is exactly where you want your web sites to be.

But that's not the only way I get traffic to my sites.

As a matter of fact, I utilize all 31 traffic-generating methods that I write about in the Super Affiliate Handbook -

- OK, maybe not ALL... I don't wear my URL's on ball caps or t-shirts, because:

a) I don't wear ball caps or t-shirts, and;

b) I don't wear logos unless they're on high-end designer clothing (purchased on eBay). :-)

Getting free search engine traffic to my web sites in other ways helps me dollar-cost-average my advertising expenses.

For example, my advertising expenses average out at around 6 cents a click.

Getting visitors to my sites from the search engines then DOUBLES my site traffic, which in turn HALVES my overall cost per visitor.

Three cents per click when you generate between 6 and 30 cents per visitor (depending on the product sold) is a very worthwhile investment.

I get free traffic to my sites primarily in two ways.

First I distribute content that I write for my sites to article submission sites, posting my author's resource box at the bottom of each article. The resource box includes a link back to my site, which people then click to get more information on the topic they were researching.

Putting my articles on other webmasters' sites increases the number of links pointing back to my sites which in turn increases my sites' popularity, and ...

...the more popular your site is, the better it is ranked on the search engines.

The better your web site is ranked on the search engines, the more free traffic you get FROM the search engines.

Making pages search-engine friendly to get free traffic is the easiest work you can do as a webmaster, and therefore represents a huge return on your investment.

To make my pages search engine friendly, I basically create a separate page for each product or service I recommend. I usually use the name of the product as the page name, and in the title, keyword and description metatags. I try my best to get the keyword density around 2 percent which is the keyword density recommended by search engine optimization specialists to achieve high search engine rankings.

Let's look at an example.

uDate.com is one of the dating services that I promote at http://sage-hearts.com.

Type 'udate' into the search box at Google, as 66,256 other surfers did in January 2005 (according to the Overture Keyword Selector Tool at http://inventory.overture.com/d/searchinventory/suggestion/). you'll see my uDate review page, http://sage-hearts.com/dating_services/udate.html, come up in the #7 position. (Not bad, especially considering I just looked at the contents of that page and realized that the keyword density on that page is absolutely terrible!)

Here's a better example.

10,456 surfers looked for some permutation of the term 'Senior Friendfinder' at Overture and its affiliates in January 2005. My 'Senior Friendfinder' page, http://sage-hearts.com/dating_services/seniorfriendfinder.html, comes up in the #2 position, right behind the merchant's own site at seniorfriendfinder.com.

Does this good search engine ranking have a bearing on the fact that I'm a top Senior FriendFinder affiliate or that Senior FriendFinder commissions add substantially to my earnings each and every month?

You bet it does!... and neither program costs me a penny to advertise on Google!

So, are your sites optimized for good search engine rankings?

Want to learn how SEO works?

Then keep reading today's NPT in which I've included Brad Fallon's article "Five Things Most Search Engine Optimization Firms Won’t Tell You -- But That You Need To Know Before You Spend A Dime"

Don't know who Brad Fallon is?

Well, you should!

Brad's search engine techniques earned him a #1 ranking on Yahoo AND Google that generated 1,179,119 UNIQUE Visitors to his brand-new website in less than 1 year in his first year online. Brad is also THE search engine expert who will be speaking at Joel and Ted's Double Birthday Bash in San Antonio March 18 and 19th.

Learn more about the Double Birthday Bash

Read his article, see him speak... and get more free traffic to your sites!

'Til next time, learn and prosper!

Rosalind

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Rosalind Gardner is author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in ONE Year Selling Other People's Stuff Online.

Super Affiliate Handbook

Five Things Most Search Engine Optimization Firms Won’t Tell You -- But That You Need To Know Before You Spend A Dime

So, you want your Web site to rank high on Google and other search engines.

To do that, you may be planning to hire a search engine optimization (SEO) firm.

Good move -- maybe.

A good SEO firm can help make your rankings and sales skyrocket. That's the good news.

The bad news is there are a lot of SEO firms out there that will charge you big bucks without delivering results.

As someone in the SEO business myself, I've heard countless horror stories about people who have gotten ripped off by paying for services they didn't need, or simply not understanding what their SEO firm is supposed to be doing on their behalf.

Below are some of the things most SEO firms will never tell you. Knowing these insider secrets can save you thousands of dollars and many hours of frustration.

1. Most SEO work follows the 80/20 rule.

In other words, 20% of the work will account for 80% of the results. If that's true (and believe me, from personal experience I know that it is), you should make sure that the fee structure reflects this.

Ask for an itemized quote, so you can make sure that you aren't paying too much for the other 80%.

For example, a lot of SEO experts will tell you they're going to spend X number of hours tweaking your site's keywords and meta tags, but there's really no hard evidence that those techniques have a significant impact on your rankings.

Doing simple things like making sure your page structure is "search engine friendly" (ensuring all your pages can be indexed by search engines) is infinitely more important. As part of a comprehensive SEO strategy, you still want to do the other 80%, but you want to make sure that the bulk of the priority (and cost) is focused the effort that will produce the most results.

2. You can receive a guarantee.

Most big SEO firms say to watch out for anyone who guarantees results. They'll tell you most places that do so are nothing but scam artists.

Here's the truth: I can absolutely guarantee any business I can get you ranked in the top 10 on Google for any keyword you choose.

It all depends on how much money you're willing to spend and how long you're willing to wait for the results. If an SEO firm is confident in their ability to improve your rankings, why wouldn't they offer you a guarantee?

3. You can see immediate results.

Most SEO firms will try to tell you it takes months to see tangible results. Wrong. In fact, it's often possible to see results within a week, depending on the keywords you're targeting.

I know because I've accomplished this for my clients time and time again. Unless you're going after extremely competitive keywords, if the SEO firm bidding for your business says it will take three months to accomplish anything, they're probably just looking to sign you up for a lucrative long-term retainer.

4. SEO work is not too complicated to explain in detail.

Too many SEO experts will balk if you ask them to explain in detail the work they're going to do for you. But don't let them off the hook.

While some strategies may indeed be technical, most of the techniques are easily explained -- especially some of the most important ones (see point #1 above about the 80/20 rule).

If you're going to pay someone a lot of money to work for you, you deserve and explanation of exactly what they're going to do.

5. The greatest factor in SEO has nothing to do with your web site.

In my research, I've found that around 80% of the Google ranking factors have nothing to do with the web site itself.

The real determining factors are links to your site from other web sites. As long as your site is easily crawled by Google, most of the energy should be focused on getting these outside links.

If an SEO firm tries to sell you an expensive package to simply "optimize" your site for Google, it's probably going to cost you a lot of money for very little result.

For more information about achieving Top Search Engine Rankings - visit... * Stomping the Search Engines * Professional Search Engine Consultant Reveals his Blue Print for Search Engine Domination.

Stomping the Search Engines

Stomping the Search Engines explains how to Optimize a web site, On Page and Off Page, in simple, easy to follow, common sense terms that are a snap to apply in the real world of eCommerce, Affiliate Marketing, Information Marketing, Affiliate Marketing - whatever business you have that needs traffic!

This system was created by 2 people who USE the system every day and have created an income that will reach into 7 figures in 2004.

Andy Jenkins, co-author of Online Store Profits has been making a comfortable living online since September 2000. His eBook is a best seller, and has been responsible for creating more successful eCommerce Store Owners than any other Home Based Business System per unit sold.

He owns several successful eStores, and in total, over 40 income producing web site.

Brad Fallon, CEO of SEO Research used Andy's Online Store Profits to create an eStore that's generated nearly half a million dollars in sales in the first 6 months of 2004. What''s even more astonishing is that his store has only been open since January 4th, 2004.

SEO Research is a "Think Tank" of Search Engine Professionals that serve Fortune 1,000 companies.

In fact, their empirical style of Search Engine Optimization is so effective that one of their largest clients is a publicly held company with over $500 million dollars in annual revenue. You don't get to be the Search Engine Optimizer for a Half-a-Billion Dollar company because you "Think" you know about Search Engines... * Stomping the Search Engines *