Ros Rants & Raves

One of the things I like best about doing business online is
the community aspect. The Internet marketers whom I've met
both online and off, genuinely want to help other marketers
succeed and are always quick to offer hints and
recommendations for improving your site.

I'm not always too quick on the uptake, and today I'll tell
you about a suggestion I received and did nothing about for
months, and why I'm still kicking myself at having waited so
long to do so.

In other news, RosalindsApprentice.com FINALLY has a winner.
Find out who it is in today's NPC.

Read it and prosper.

Cheers,
Rosalind

Rosalind Gardner is the Best-Selling Author of the "The
Super Affiliate Handbook:  How I Made $436,797 in ONE Year
Selling Other People's Stuff Online"

==> SuperAffiliateHandbook.com

Winner of RosalindsApprentice.com

I am very pleased to announce that the winner of the
RosalindsApprentice.com competition is GroovyMommy.com

Here is Denise Regin's  submission:

     As a Director of Channel Marketing for an internet
     equipment company, I knew that affiliate marketing
     could work. But as is often the case in the corporate
     world, budgets are tight and if programs don't produce
     immediately, they are cut. Well, our affiliate program
     was one of those cases.

     This certainly did not discourage me, I KNEW that this
     could be a very successful marketing channel if done
     right. But the question was how?

     After reading Ms. Gardner's Super Affiliate Handbook, I
     was convinced I was on the right track. I read her book
     cover to cover, did my research- which is key- found a
     partner who had the skills to complement mine, and we
     rolled out groovymommy.com shortly thereafter!

     We are an affiliate website that offers all the trendy,
     hip, designer maternity clothes and style advice you
     need during your pregnancy. We also offer reviews and
     recommendations on baby gear, theme nurseries and all
     things maternity.

     I must say following Rosalind Gardner's book step by
     step has lead us to realize a nice little profit in a
     very short time (3 months!)

     We have a bi-monthly newsletter that we are sending out
     to our ever growing database. We know from Rosalind,
     that growing our list, offering timely, credible
     information and great products will be an important
     factor in increasing our sales.

     We are so excited about affiliate marketing that we are
     getting ready to launch our second site within the next
     2 months. Thanks to Rosalind Gardner's Super Affiliate
     Handbook we know that the internet can be and is the
     place to make a success of your business venture.

     We are so jazzed to see where this will go!
    
And I too am thrilled to work with Denise, whose belief
in affiliate marketing took the GroovyMommy.com site
from inception to netting over 700 dollars per month, in
a few very short months.

As the first prize winner, Denise will receive a 1-hour
telephone consultation, and an in-depth case study of the
her site be published. BONUS: Denise will also receive
a softcover copy of the Super Affiliate Handbook! 

Way to go Denise!

Keep posted to see how GroovyMommy.com evolves over the
next few months.

SuperAffiliateHandbook.com

How I Boosted My Conversion Rate by 33% Overnight

Once upon a time, I used to work as an air traffic
controller.

As you might imagine, rapid technological advancement
requires that controllers do a lot of reading to keep up
with, and execute, procedural changes in their work.

As such, the first fifteen minutes of every shift was set
aside to review new material in the 'Read and Initial' file,
posted since your last day of work.

In addition to operational changes, the 'Read and Initial'
contained administrative news on local, regional and national
levels.

Some reviews would be easy. I'd read one short memo about an
upcoming retirement party and then I'd be off to the coffee
pot.

However, there were other days when an hour wouldn't have
been enough time to properly digest everything. But you were
stuck with only fifteen minutes.

So, how did I make sure I fully understood all the
information before sitting down to work on those 'information
overload' days?

Well, fortunately for me, I had the best crew partner on the
planet.

After quickly skimming the notes, he'd tell me all
the nitty gritty details. In the telling, we'd both learn
and understand the changes better.

I often learned more from hearing him explain what he
understood, than if I had read the company's legalese a
hundred times.

Why is that?

Because I learn best by first hearing information, THEN
reading about it.

Knowing that, it surprises me that it took me so darned long
to appreciate my friend Shaun's suggestion that I put audio
on my site.

Months after he told me how audio had boosted his conversions
and how simple it was to do, I finally took half an hour to
prepare a recording.

Incredible!

My sales skyrocketed by 33% overnight.

I've heard of conversion rate improvements of over 400
percent, simply by adding an audio snippet.

It makes sense.

Most of us are inherently lazy. Why read when you
can listen instead?

Too, printed text isn't capable of capturing and holding
attention like a human voice.

Adding your picture and an 'About Us' section to your
site goes a long way to fostering trust and credibility,
but your voice will take it home.

In addition to increasing your conversion rate, audio
may also help reduce your email and overall workload.

I use Jay Jenning's Sonic Memo on my site, and after
a review of all the other audio programs out there,
I believe Jay's is the best.

If you've been looking for an easy way to drammatically
increase your site's conversion rate, I highly recommend
talking to your visitors, using Jay's technology.

But don't wait as long as I did. Jay is raising the price
of Sonic Memo by $50 on October lst.

http://netprofitstoday.com/sonicmemo