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Date: June 15, 2004
CONTENTS
Don't Miss...
Join
me at the events below to learn how you too can succeed
in
eBusiness.
Event: Holly Cotter's Affiliate Masters Cruise
Dates:
September 23 - 27, 2004
Place: Cruise Departs Miami, FLA.
==>
Affiliate Masters Cruise
Listen to my conversation with Holly at:
==>
Affiliate Masters Cruise
Ros' Ramblings
Well, the last couple of weeks sure have been busy with new
product
releases and by result, NPC Specials.
While I do my best to mail out only on Tuesdays, I can't
schedule others'
project completion or teleseminar dates.
I simply let you know after my product reviews are complete,
and in a
timely manner to be of use to you.
Some take exception to the extra messages, but those who
REALLY want to
learn about this business appreciate ALL the
news they can get.
Not interested in that RE seminar? No problem! Read
and
delete.
Really interested in that teleseminar on how to put together
a membership
site?
Great! Sign up for it.
I just present you with what I think are the best ideas,
instructional and
inspirational materials available for a
variety of online business
pursuits and interests.
That's the beauty of business online... there's a huge
variety of possible
paths you can take.
Look at the people profiled in John Evans' "Success Alert".
Ordinary
people, extraordinary results.
http://netprofitstoday.com/success-alert
... or Richard Queck's newly released "Zoom: How to 'Role
Model'
Your Way to Internet Success!" More than 500 pages of
interviews with FIFTY
highly successful internet marketers.
http://netprofitstoday.com/zoom
By the way, although Zoom normally sells for $147, I've
arranged a huge
discount for you as an NPC subscriber. You
can get it for only $67 through
the link above.
All great stuff... fabulously inspirational.
Speaking of inspirational...
There are days when I sweat great drops of blood as I try to
craft the
perfect product endorsement or article for one of
my newsletters.
Ya, I know...there's no such thing as perfect, but still I
DO try.
Knowing which elements in any piece of writing are most
important to the
reader makes my job so much simpler, because
it allows me to concentrate my
efforts in those directions.
Having some nifty tools to automate the process is also a
blessing.
In today's NPC, you'll learn about some tricks of the
trade I use to make
writing for the web faster and
easier.
To Your Success,
Rosalind
Rosalind Gardner is the Best-Selling Author of the "The
Super Affiliate
Handbook: How I Made $436,797 in ONE Year
Selling Other People's
Stuff Online"
==> http://SuperAffiliateHandbook.com
I DID Miss...
Southern Alberta is a part of the world that doesn't see a
lot of
rain.
So when it rains all day long, as it did the Sunday before
last, things
tend to go awry.
One of those 'things' was my telephone line, which was out
for two whole
days - so I missed the JVPC launch tele-
conference.
Here is what Jack Hughes told me about the call...
The call last night was hugely successful, with a total of
14 of our
marketing experts participating. We even had Elsom
Eldridge drop in for a
bit!
Robert Imbriale, Joel Christopher, Mark Hendricks, Lynn
Pierce, Scott
Britner all answered the same thing when asked
why they had become involved
in the Joint Venture Power
Circle - they joined because of the opportunity of
being
part of a group of talented internet marketers.
When a group like this gets together on a project, a type of
magical
synergy happens, and the result is incredible.
Robert likened it to Jay
Abraham's 'mastermind' concept
(something that Napoleon Hill preached as
well, in "Think
and Grow Rich".
And the fact is, this 'mastermind' group is willing to share
their
thoughts and ideas and experience with the members of
the site. There is a
discussion forum included in the site,
and all experts and members are
encouraged to join together
to discuss their challenges and successes. This
was seen as
a very positive aspect of the Power Circle.
The call was recorded, so NPC subscribers can hear all 90
minutes of
it for free - what a bargain!
This was the first of a series of teleseminars and webcasts
that are
being scheduled right now. Tuesday, June 15, Mark
Hendricks will be
interviewed at 8:00 pm eastern, 5:00pm
Pacific. time. This call will be open
to the public, and it
will be free. Registration is available on the
site.
To hear either the recording or tonite's interview with Mark
Hendrick,
please visit JVPC at:
http://netprofitstoday.com/jvpc
Quick! What's the Most Important Part of Your
Message?
Whether you're writing an article, email, letter of
endorsement, sales
page or even a book, your first objective
is to immediately grab the
readers attention.
Consider this. How do you decide whether or not you'll read
an
email, or pick a book off the store shelf? Is it the
color of the book that
grabs you? The pretty picture on the
dust jacket?
Probably not.
It's the title of the book that compels you to pick it up,
or the subject
line of an email that makes you hit 'Delete'.
Great headlines evoke emotion and prompt action. Successful
titles
fill the reader with intrigue and create excitement
in the message. Some make
a direct promise to help solve a
problem.
Take the title of my book for example. "The Super Affiliate
Handbook: How
I Made $436,797 in ONE Year Selling Other
People's Stuff Online". Within a bold
red star on the cover
it says "I do it, and you can do it too!"
Catchy, huh? That probably makes you wonder exactly how the
heck I did
that, doesn't it?
Well, that's exactly what I wanted people to think, and it
has worked like
a charm.
The Super Affiliate Handbook became a Clickbank best-seller
within a week
of its release, and has remained in the #1
spot of Clickbank's B-2-B category
ever since.
Do you think that would have been the case had I called it,
"The Super
Affiliate Handbook"?
Z-z-z-z-z-z. How boring.
Boring headlines aren't an option if you want to stay in
business - not to
mention prosper.
Here's what the experts say about the awesome power
of headlines:
Ted Nicholas, master copywriter said:
"Based on hundreds of tests conducted, a good headline can
be as much as
17 times more effective than a so-so headline.
And this is with exactly the
same body copy!"
David Ogilvy, an advertising genius extraordinaire said:
"On the average, 5 times as many people read the headlines
as read the
body copy. It follows that unless your headline
sells your product, you have
wasted 90% of your money."
Victor Schwab, author of the book, How To Write A Good
Advertisement,
said:
"Some of the most tremendous flops among advertisements
contain body
matter filled with convincing copy. But it just
wasn't capsuled into a good
headline. And so the excellent
copy didn't even get a reading."
John Caples, another advertising guru, had this to say:
"... I spend hours on headlines -- days if necessary. And
when I get a
good headline, I know that my task is nearly
finished. Writing the copy can
usually be done in a short
time, if necessary. And that advertisement will be
a good
one that is if the headline is really a "stopper".
I work the same way as Mr. Caples does - by writing my titles
first. Once
I have that done, then writing the copy, the
article or that chapter
becomes really easy.
Writing a great title can be a tough job, but the results
are enormously
worthwhile.
The right headline or title will put more eyeballs on your
body copy, and
the more people who read your message
completely the merrier your sales
figures.
Try it. Spend some time crafting the perfect headline and
watch your sales
numbers and conversion rates go through the
roof!
Webmasters: Free Content
Use the article above on your website or in your
publications. All you have to do is place the following
'resource box' after each article.
Article by Rosalind Gardner, best-selling author of the
'Super Affiliate Handbook: How I Made $436,797 in ONE Year
Selling Other People's Products Online' and the "Net Profits
Coach" ezine, a straightforward and entertaining guide to
ebusiness. Learn from an expert.
Go to:
NetProfitsToday.com
How
to Create Perfect Headlines with the Push of a
Button
My brain aches some days after staring at a blank screen for
too long.
It really hurts when my deadline is looming large
and I still have tons to
do.
Do you ever feel that way about getting your endorsement
letters out or
your newsletters written?
Wouldn't it be just grand to automate even a little bit of
your writing
tasks?
Well, you can!
Just as you use software to automate most of your other
business tasks,
you can actually create perfect headlines
with a quick push of a button.
This program will automatically spit out time-tested,
proven,
result-oriented headlines based on the greatest
headlines in history... and
do it in 17 Seconds flat with
push-button ease.
Simply pick the one you want from the long list of winners
it generates.
In fact, you'll have so many winning choices
you may be tempted to throw away
the body copy and use
nothing, but headlines.
Here's what Joe Vitale, #1 Best-Selling Author of "Spiritual
Marketing"
at www.mr.fire.com had to say about
this
software:
"I love Headline Creator Pro! This makes coming up with
headlines a snap -
and fun, to boot. Since headlines are THE
most important part of any ad or
letter, this cool new tool
is priceless. I can't wait to use it
again! It's more fun
than video games and way more
profitable!"
I use it too. It's fun, it's fast, and it no longer hurts my
brain to come
up with captivating, order-pulling headlines.
Check out Headline Creator Pro right now: |
