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Date: May 11, 2004

CONTENTS

  • Ros Rants & Raves
  • Readers Write
  • Increasing Site Revenue: Forget the Gizmos
  • Webmasters: Free Content
  • Do You Want to go to the Ted Nicholas
        Bootcamp in My Place?
  • How to Write Copy Like a Master
  • Telephone Consulting
  • NEW! Upcoming Events: Conferences & Teleseminars

    Ros' Ramblings

    How was your week? Busy, productive, lucrative? I hope so!

    Mine certainly was. What with the impending move and a week
    away prior to the move, I've been scrambling to get more
    than the usual amount of work done.

    So, I'll keep this intro brief because not only have I been
    busy with personal and business stuff, there's also lots to
    share with you in this issue of the NPC!

    Don't forget to check out the "NEW! Upcoming Events"
    section, which lists my conference and teleseminar schedule.

    To Your Success,
    Rosalind

    P.S. Read the NPC next week to find out why the end of the
    "Friends" TV series is good for your business. :-)

    Rosalind Gardner is the Best-Selling Author of the "The
    Super Affiliate Handbook:  How I Made $436,797 in ONE Year
    Selling Other People's Stuff  Online"

    ==> SuperAffiliateHandbook.com

     

    Readers Write

    Last week I talked about how I wasn't getting some of your
    mail due to filtering. Here are a couple of suggestions
    that I got in response:

         Like you, I think email filtering has gone WAY too far
         I resent the very idea that some yahoo (:>) must decide
         for me what email I should see.

         SO, I use MailWasher Pro. It's a terrific program that
         lets ME decide what to accept (without downloading it)
         and who to blacklist. I would not be without it!

         Kent Butler, Editor & Publisher
         Catnip Chronicles
         The Feline Fancier's Digital Magazine
         http://www.CatnipChronicles.com
        

    Get a free download for MailWasher Pro here:
    http://entier.ecosm.com/link/?iqbyoiu

         I have turned off most of the filtering at two ISPs and
         filter it myself using either Mozilla or Thunderbird.
         Mozilla and Thunderbird use artificial intelligense to
         filter mail. You merely click on it to designate it as junk
         and it learns fairly quickly what is junk and automatically
         sends it to junk or trash.

         Most developers use Thunderbird for sending and receiving
         email.

         Kind regards,
         Frank and Yoda boy :-)

    The subject of spyware and its removal was covered in "Is
    Your Online Privacy at Risk?
    ". Two readers objected to my
    choice of Spyware Nuker for spyware removal, saying that the
    program itself was 'adware'.

    Although I did not see any sign of downloading any
    additional software or advertising, during my testing,  I
    did do some further research.

    I found that most concerns related to Spyware Nuker were
    about its licence agreement which reserves the right to make
    automatic updates to the software.

    Causing most of the concern was a portion of the agreement
    that stated the autmatic updates could include, but were
    "not limited to...advertising or other value-added
    software
    ".

    That portion of the agreement has been deleted from the
    current version
    , and the following statement has been added:

    SPYWARENUKER IS NOT ADWARE AND WILL NEVER DOWNLOAD ADWARE OR
    SPYWARE APPLICATIONS ONTO YOUR PC.

    A CNET test of Spyware Nuker found that the software  did
    not appear to include any bundled advertising software
    along
    with it.

    If you downloaded Spyware Nuker and are concerned about it,
    you can uninstall the software using the Add/Remove Programs
    utility on your PC.

    Here are some alternatives about which I found no negative
    press.

    Aluria's Spyware Eliminator 3.0
    http://www.aluriasoftware.com/

    SpySweeper
    http://www.webroot.com/wb/products/spysweeper/

     

    Increasing Site Revenue: Forget the Gizmos

    Forget the 3D logo. Toss the animated graphics and pictures
    of pretty women.

    Cool scripts don't help you much, and music will kill the
    deal.

    What the heck am I talking about?

    I'm talking about all the things webmasters and developers
    use to make their sites 'better'.

    But better for whom?

    Unless your objective is beautiful design, or to showcase
    your talent as a developer, those elements contribute
    almost nothing to your bottom line.

    In fact, they often clutter and detract from your real
    objective which should be to sell products!

    To get the message out about your product, you use words,
    not gizmos
    .

    Your words persuade people to visit your site, subscribe to
    your newsletter and buy your or your merchants' products.

    How you use your words makes the difference between your
    site's success or failure.

    Here are two examples of how words are used to sell real
    estate:

    1. Lakefront home on 60 feet of beach in Penticton. View.

    2. Once in a lifetime opportunity to own one of Penticton's
    premier lakefront homes with approximately 60 ft of soft
    sandy beachfront. Awesome view down lake.

    Which listing would persuade you to to call your realtor?

    Number two, right?

    But why?

    If you are like most of us, you respond emotionally to the
    words 'premier', 'sandy' and 'awesome view'.

    The 'opportunity' to live a 'premier' lifestyle, and feel
    the sand between your toes as you enjoy your awesome view
    appeals to your senses in a pleasurable way.

    Appealing to your readers' emotions is critical. A few
    choice words can skyrocket your conversion rates.

    And you don't need to be a seasoned writer or an established
    author to make your words sell more of your products.

    Writing is a skill that can be learned like any other.

    When you combine your desire to improve your writing skill
    with experts' books, courses, and seminars - copywriting
    becomes easier and much more fun.

    Best of all, just a little effort to improve your writing
    will reap huge financial rewards.

    Just 'tweaking' one paragraph can double or even quadruple
    your current conversion rates.

    Try it - The rewards you gain by learning to write copy well
    are worth much more than a few bucks and a couple hours of
    your time.

     

    Webmasters: Free Content

    Use the article above on your website or in your
    publications. All you have to do is place the following
    'resource box' after each article.

    Article by Rosalind Gardner, best-selling author of the
    'Super Affiliate Handbook: How I Made $436,797 in ONE Year
    Selling Other People's Products Online' and the "Net Profits
    Coach" ezine, a straightforward and entertaining guide to
    ebusiness. Learn from an expert. Go to:
    http://RosalindGardner.com

     

    Do You Want to Go to the Ted Nicholas Bootcamp in My Place?

    Master copywriter, Ted Nicholas, whose fabulous new book,
    "Turn Words into Money" I told you about a couple of weeks
    ago, is having a bootcamp May 21st to May 23rd in San
    Antonio,  Texas.

    I won a 50% discount to attend, but can't be there, as I
    have to be with my mom who is having surgery the week
    before.

    Instead of letting this opportunity slip, I asked if I
    could pass this savings on to you, and Ted said "Yes!"

    It gets better. Not only is Ted sharing his genius in this
    bootcamp, but he's also offering a 12-month marketing
    protégé program
    .

    Read more about it at the URL below.

    http://copywriter-bootcamp.com

    To take advantage of the 50% discount, please send Ted's
    assistant, Troy, a note at troy@smallbusinesscopywriter.com
    and let him know that Rosalind sent you.

     

    How to Write Copy Like a Master

    Even if you can't get to Ted's bootcamp, you can still
    learn to write copy like the Masters.

    His work, along with that of 22 other Master Copywriters including
    Dan Kennedy, Gary Halbert,  Joe Vitale, Karen Anderson, Don
    Bice, Bob Bly, Larry Chase, Marty Chenard, T. Harv Eker,
    Randy Gage, Don Hauptman, Dr. Audri Lanford, Dr. Jeffrey
    Lant, Mike Pavlish, Brad Petersen, Russ Phelps, Murray
    Raphel, Bob Serling, Brian Voiles, Pamela Yellen,  Dr. Paul
    Hartunian, and Declan Dunn
    ; has been compiled into to a
    multi-million dollar, street-smart education package at:

    http://netprofitstoday.com/mastercopywriters/

    It is simply the most comprehensive source of copywriting
    information that I've seen anywhere online.


    Google
     
    Web NetProfitsToday.com

  • The Super Affiliate HandbookLearn even MORE from Rosalind's best-selling Super Affiliate Handbook

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