Ros Rants & Raves

Greetings!

So, did you make those resolutions to build your web
business this year? Are they fine-tuned to the point where
you can see, feel, hear and even taste the sweetness of
success?

Sure you did, and you're working hard on them already.

Or at least I really, really, REALLY hope you are.

If not, I'll be here to remind, and hopefully inspire you to
the sweet success that can be yours if you really want it.

Even in 2004, the 'net still offers the best opportunity
I've ever seen for Average Joe and Jane (you and me) to
start a business with enormous earning potential... no
Harvard MBA required.

Thousands of others are already earning hundreds, thousands,
tens of thousands and even hundreds of thousands per month
online, and there's no reason why you shouldn't join them.

If you choose to take the first big step, and decide to go
for the gold, then I'll be here to help you reach it.

As always, yours in success,
Rosalind

P.S. Stay tuned for an announcement later this week about
a special product and opportunity for affiliates.

Rosalind Gardner
SuperAffiliateHandbook.com

Birmingham, UK - Meeting Postponed

Last week I mentioned that Peter Twist was giving a
presentation on January 4th, 2004 in Birhimgham, featuring
Frank Garon.

Unfortunately, the meeting has been postponed until further
advise as Frank is ill.

If you are interested in going, please keep checking Peter's
site to find out when a new date is set.

http://www.imlbiz.com/ukmeet 

Can Spam Act Now in Effect

I'm ALWAYS extolling the considerable virtues of email
marketing. Basically, if you're NOT using email to emarket
your products, whether as a merchant or as an affiliate,
you're losing revenue - big-time!

Unfortunately, due to the actions of too many unscrupulous
email marketers the U.S. has enacted legislation to cut down
on the rising level of unsolicited commercial email.

The Can Spam Act which took effect on January 1, 2004,
imposes requirements for the delivery of commercial email
and institutes  penalties for failing to comply with such
requirements.

If you send a regular commercial newsletter, here are the
basic rules:

·       No Misleading Headers or Other Masking of Email
Origin - An email may not include falsification of header
information, false registrations for email accounts or IP
addresses used in connection with email ads, and
retransmissions of an email ad for the purpose of concealing
its origin.

·       Email Ads Must Contain Clear Identification -
Messages containing advertisements or solicitations must
identify itself as such, and do so by "clear and
conspicuous" means. Further, the sender must identify itself
as the initiator and sender of the email including company
name, email and physical address and phone number.

·       Effective Method of Opt Out of Future Mailings -
Senders of emails covered by the Act must give recipients an
effective means of requesting not to receive future email
ads from that sender. Effective means include: (a) giving
the recipient the ability to send a reply message or other
"Internet-based communication" (such as a link to a Web site
where the recipient registers it opting) enabling the
recipient to opt out of future emails from the sender, (b)
keeping the opt out means used viable for at least 30 days
after the original message is sent and, (c) ceasing
transmission of email ads to that recipient no later than 10
business days after receipt of an opt out request.

·       No Sale or Transfer of Opted out Email Addresses -
Email senders, or any other person who is aware of an opt
out request, are generally prohibited from selling or
otherwise transferring email addresses of persons who have
opted out.

·       No Random Generation of Email Addresses - You are
responsible for knowing the source of your email list. No
list and emailings may contain email addresses obtained by
the use of a program for random generation of email
addresses, and/or "scraping" web sites or online services.

You can read the new law in its entirety at:

http://www.spamlaws.com/federal/108s877enrolled.pdf

Traffic Equalizer Update

On October 7th, I wrote about Jeff Alderson's then new
software Traffic Equalizer at:

http://NetProfitsToday.com/_npc/2003-10-07.html#Equalizer

In a nutshell the software will create 1,000's of keyword
optimized pages with the touch of a button.

I gave it a list of 2560 dating-related keywords, and it
generated as many pages in slightly under five minutes.

Then I wanted to wait and see the results those pages would
generate.

But excited NPC subscribers started getting anxious to know
the results ...

     Hey Rosalind,

     I'm loving SBI!  Thanks again for the
     recommendation.
    
     (Site Build iT!)

     I'm curious to know how your Traffic Equalizer
     experiment is going.  I'm thinking of purchasing
     and would like to know what you think.

     I have spoken with Jeff and he has pretty much
     explained to me what the software actually does.
    
     I'd just like to know if it actually works and if
     it is considered spammy (like smart pages).

     Thanks Rosalind!

     Eddie

So, here are a few numbers...

I tested TE on three sites to which I do NOT send PPC
(pay-per-click) traffic. Site #1 gets 'spill-over' from one
of my dating service review sites, Site #2 was brand-new in
September, and Site #3 was built and uploaded in late
October.

Basically, I generated the TE pages, and manually
re-submitted only the homepages to a couple of search
engines.

Site #1   Sep - 11039
          Nov - 19321
          Dec - 25986

Site #2   Sep -    5
          Oct -  392
          Nov - 1978
          Dec - 5989

Site #3   Nov -   12
          Dec -  289

As you can see, the results are fabulous... much better
than I would have even hoped for.

Site #1's traffic more than DOUBLED from the end of
September to the end of December. That's HUGE.

But more incredible is the traffic increase that Site #2
received. From 5 to 59,589 visitors! Phenomenal.

And Site #3 seems to be moving in the same direction.
WooHoo!!!

To get this working on your site, visit Jeff's site at:
http://hop.clickbank.net/?webvista2/trafficeq

To get an 'extra' edge on your PPC advertising campaigns
get his Adwords Analyzer software:
http://www.xybercode.com/ezGaffurl.php?offer=webvista2&pid=1

They're both excellent programs, and I'd rank them as
'must-haves' in any marketer's toolbox.

"Secrets To Their Success" - January 2004

One of my favorite sites at which to get inspiration for
online business is IMC's "Secrets To Their Success",
which features success stories about folks (just like you
and me) who've built mega-profit Web businesses from scratch.

This month's issue of "Secrets To Their Success" features:

 1. Barbara Jennings, who has turned her love for decorating
    and her knowledge of Internet marketing into a lucrative
    business that she can run in under an hour a day -- yet
    she expects to earn $90,000 this year alone!

 2. John Sollars, who lost his job with an electronics company
    and decided that he could make a better living working for
    himself. Using the power of e-mail marketing, John hopes
    to break the $1,000,000 mark in 2004!
  
   
Both are excellent examples of how desire and passion fuel
the fire to start thriving businesses.

Visit the site below to learn more about other online
entrepeneurs featured in STTS:
==> Secrets to Their Success

To get free access use the following link:
==> http://dynamic.secretstotheirsuccess.com/t.cgi/3885/free

The Ultimate Affiliate Marketing Tool

I'll let a happy customer speak for himself:

Dear Rosalind,

I bought your Super Affiliate Handbook back in August, at a
time when I was very unsure what to do with my future career
(business training had become a little stale) and I have to
say that you were a candle that showed me the way to the
future life I wanted to live.

But even more than the excellent and well backed-up advice
you provided, I was utterly impressed by your friendly,
appropriate writing style. Too many e-books out there take
the 'write as you talk' idea too far and sacrifice their
professionality in the process.

I found your handbook, on the other hand, was both
approachable, professional and it gave a genuine feeling
that I was reading the words of someone who was wise in the
truest sense of the word.

Your style, and the well-pitched marketing on your sites,
helped motivate me to write my own ebook, regarding the way
people communicate to their target audience on websites.
Early feedback has been very positive, and I feel that you
are very much responsible as my motivation for starting an
ebook project. I've enclosed a complimentary copy of my
ebook for you.

Also, my new affiliate-site network is beginning to make
progress. It is based around a magazine which reviews
activities and experiences, and then provides links to a
sub-site which is a traditional affiliate site. I thank you
again for helping me to find a new career that is so
enjoyable!

All the best to you in the future,

Thanks again,
James Wood

You too can find success within the epages of the
Super Affiliate Handbook at:

SuperAffiliateHandbook.com

Parting Shots

The view from my lounge chair in early December 2003 (Dominican Republic). How's that for incentive? :-)