Why You Should Write Ezine Articles
If you don't have much money to spend
advertising your online
business, writing
ezine articles is the most effective and
least
costly way to attract visitors to your
site.
Increasing numbers of people use the
Internet everyday to find
information. To
satisfy this growing quest, ezine owners
who
don't have time to write their own
material are always looking
for fresh
articles to publish in their newsletters.
You may be cringing at the idea of
writing articles, or writing -
period.
However, writing a how-to or tips article
on a relevant topic is
no more difficult than
writing a letter, or talking to a
friend.
Simply share good information that
demonstrates your enthusiasm
for the subject
and encourages the reader to learn more.
The most compelling reason to write
articles for submission to
ezines is the
amount you save in advertising.
A single ezine ad can cost anywhere from
a few dollars to
thousands of dollars.
However, ezine article submissions are
free. In fact, it actually
pays you to write
and submit articles to ezines and
newsletters!
By adding your byline at the end
of each article, your personal
bio and your
site's URL are published, and that's
free
advertising for you.
Furthermore, the author's resource box,
in which your byline is
placed, is usually
the size of a typical ezine
advertisement.
Better yet, your article is
ten times that size. So, you've
saved
advertising dollars and earned ten
times the coverage. That's
great value for an
investment that only cost an hour or two
of
your time.
Depending on the subscriber base of the
ezine that picks up your
article, the
potential for new visitors to your site could
be
enormous.
For example, I wrote an article entitled
'10 Ways to Gain Visitor
Trust and Increase
Your Conversion Rates' for Allan
Gardyne's
Associate Programs Newsletter in
October 2002. With a subscriber
base of
20,000, the appearance of that article
doubled traffic
to my site for the next
week. Because Allan archives the
newsletters
on his web site, that article is still sending
me
traffic!
Onsite archiving has an additional
benefit. As more of your
articles and links
to your site appear on more and more
pages,
your search engine link popularity
increases tremendously.
With the increased exposure and link
popularity, your name
becomes better known
and your credibility as an expert in
your
field grows. This effect becomes
cumulative, as 'experts' are
frequently
interviewed for other publications which
again
increases their popularity.
In many ways more important than
popularity is the goodwill that
you build by
teaching and sharing your experiences freely
with
your readers. You also invariably learn
more about any topic you
write about, and
knowledge is power - earning power.
Taking this proactive approach to site
promotion builds traffic
faster and beats
waiting for the search engines to spider
your
site and send you a visitor or two.
When your articles are published in
ezines relevant to your
site's topic, they
are read by people who are interested in
your
subject matter. With your skilled and
informative approach,
interested readers
become interested visitors, who in turn
become
motivated purchasers, and then repeat
buyers.
Not bad, all in all, for an hour's work
and zero down.
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