How to Lose 14,000+ List Subscribers Overnight
I made a HUGE mistake with one of my subsciber lists just
recently.
You'd think after 6 successful years as an Internet marketer
that I would know the formula by now.
Here's the Tried-and-True Formula:
- Build an Autoresponder Series
- Write a Weekly, Bi-Weekly or Monthly Newsletter
- Bring Visitors to Site
That all equals a HUGE
Win-Win situation! Your subscribers receive
valuable offers of interest to them and list owner generates
income from purchases through their own, or affiliate links.
The formula is perfect. It works like a charm each and every
time - when you use it!
But just because you know the formula, doesn't mean you
follow it.
Well, you should, and let me show you why.
I started my 'Singles eScene' [SeS] newsletter for my
Sage-Hearts.com dating service review site in 1998.
The [SeS] had 103,000 subscribers - up until a couple of weeks
ago.
At that time, I sent my subscribers an offer to attend a free
John Gray teleminar. John Gray, Ph.D., is the author of 15
best-selling books, including 'Men Are from Mars, Women Are
from Venus' and is a relationships expert.
Relationships - something singles are interested in, right?
Then why did more than 14,000 people unsubscribe from the
[SeS] within a few days of receiving that message?
There's only one good explanation.
The last time I sent them a newsletter was more than 7
months ago! Most were probably wondering, 'What the heck is
the Singles eScene?' and/or 'I didn't signup for this!'
So, they got busy clicking those unsubscribe links.
Let's look at the bright side first. There IS an advantage to
list 'culling'. My autoresponder service, Aweber, charges
9.95 per month for each additional 10,000 subscribers. So, I
just saved $120 over the coming year.
But the truth of the matter is that my laziness cost me much
more.
I know that on average, two of every 100 [SeS] subscribers buy
an annual dating service membership for $70.00. Four more
purchase recurring monthly $24.95 memberships that they keep
for an average of 6 months. With a 50% commission rate... I
just tossed $4440 down the drain over the next twelve
months.
The lesson is simple.
People buy from people they know, like and trust.
So, build your list with your autoresponder series AND
regular newsletter broadcasts... and let them get to know,
like and trust you!
Author's Resource: Article by Rosalind Gardner,
author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, please visit
http://NetProfitsToday.com
(To use this article on your website please review Reprint Guidelines.)
© Copyright Rosalind Gardner, All
Rights Reserved.
Recommended Autoresponder Services
Actually, I'll only recommend ONE autoresponder service - Aweber.
Although I've used others, Aweber is without the best, most full-featured service available. I've been doing business with them since 1998, and am more delighted with their product and customer service every day.
Get your Aweber Autoresponder account today!
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