Affiliates: 10 Ways to Improve Credibility and Conversions
Lack of consumer trust is still the biggest
obstacle to online sales, and judging by the
amount of spam and scams flying about in
cyberspace, surfers are right to remain
wary.
Savvy online shoppers, however, know how
to determine a merchant's credibility with
onsite information and by asking pertinent
questions.
Online merchants and their super
affiliates anticipate their visitors'
concerns and address questions before they
arise. In return, these customer-oriented
salespeople are rewarded with sales and
conversion rates much higher than their
counterparts whose focus is elsewhere.
Here are 10 ways you too can increase
your conversion rates by improving visitors'
trust in your sites.
HONESTY: Visitors should know exactly
what to expect before they get to your site.
Dishonest advertising wastes their time and
your money. They'll leave without buying, or
plans to return.
SUPERIOR KNOWLEDGE: Affiliates with high
conversion rates usually own the products
they sell. First-hand knowledge lends
credibility to their personal reviews and
sets them apart from the crowd.
INVITE FEEDBACK: Testimonials from happy
customers are an excellent way to build
trust in your product reviews.
SELL QUALITY: Complaints, refunds and
charge-backs lower your reputation, as well
as your revenue. Sell only high-quality
products.
KEEP DESIGN SIMPLE: Gratuitous animated
graphics scream "Webmaster Kindergarten".
Focus on your products, not fancy gimmicks.
SHOW RESPECT: Broken links, graphics and
forms are frustrating. Pop-ups, music and
noise are maddening. Respect your visitors'
time and space. Make sure your site is free
of errors and other annoyances.
BE AVAILABLE: Make it easy for visitors
to get in touch with you. A highly visible
contact link on every page is usually enough
to let visitors know that you are readily
available.
EXPOSE YOURSELF: It's a psychological
fact that trust increases with exposure.
Stay in touch with your visitors by sending them
useful information through your mailing
list.
STRETCH: Affiliates often receive emails
better handled by the merchant partner.
Don't ignore those emails. Relaying the
message promptly brands you as a
professional with both the customer and your
partner.
GIVE TREATS: Freebies are like chocolate
samples. Few folks will turn them down, and
your reputation goes up when they're good.
As you can see, gaining your visitors'
trust is simple. Simply be trustworthy.
Incorporate one or all of the above methods and
watch your credibility, conversion rates and
sales increase.
Author's Resource: Article by Rosalind Gardner,
author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can succeed in Internet and affiliate marketing, please visit
http://NetProfitsToday.com
(To use this article on your website please review Reprint Guidelines.)
© Copyright Rosalind Gardner, All
Rights Reserved.
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